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USAJOBS · 2 months ago

Digital Media Specialist

Naples, Italy, USA

Full-time

Onsite

Entry, Mid Level

$57K/yr - $75K/yr

1+ years exp

USAJOBS is seeking a Digital Media Specialist assigned to the Nonappropriated Fund Marketing and Communications Branch in Naples, Italy. The role involves supporting Fleet and Family Readiness Programs through effective digital media strategies, content management, and marketing campaigns.

ConsultingGovernmentHuman ResourcesInformation TechnologyInternetStaffing Agency

No H1B

U.S. Citizen Only

Responsibilities

Ensures the consistency and accuracy of N9 Website content, supports region and installation N9 marketing staff/content contributors, and identifies digital media solutions, which will enhance N9 region/installation marketing ability to effectively support the Fleet, Fighter and Family

Plans, develops, and executes all social media, web and mobile aspects of N9 programs' strategic marketing campaigns including establishing and maintaining effective relationships with installation program directors and key staff (internal and external audiences) with an overall goal of increasing region-wide awareness of FFR programs through web-based mobile and digital communications and emerging technology, either individually or in cooperation with installation program directors

Develops and manages digital content and media deliverables by way of linear and non-linear web-based applications (e.g. content management systems (CMS), databases, social and interactive multimedia, etc.). Includes the proper integration of coding, graphics, editing, aesthetics, visual congruity, confidentiality, and controlled content

Maintains current web/mobile system information through online and offline digital application systems; coordinates with development contractor on content and digital application updates, and mobile applications and updates; and provides suggestions for implementation of new methods, strategies and ways of communicating with FFR customers

Conducts studies to determine end-user and hardware/software requirements, and to recommend courses of action to achieve product/service desired output in support of the management of digital content

Ensures N9 success stories are communicated to Navy leadership, as well as internal and external media

Coordinates with the CNREURAFCENT Public Affairs Officer (PAO) to identify, develop and facilitate relationships which promote N9 programs throughout the region

Ensures FFR brand and messaging standards are maintained on all digital media solutions

Provides technical content support, training and service to region and installation N9 program directors, marketing staff and content contributors

Provides expert support on matters relating to web communications to increase awareness, interest and desire that will guide FFR leadership in influencing action, conviction and commitment from its customers

Uses a variety of digital marketing techniques to share information about N9 programs with emerging customers, including social media platforms, mobile instant messaging, wireless text messaging, electronic newsletters, digital advertisements, podcasts, and other interactive technologies

Maintains and enhances N9 programs' websites presence, in compliance with Department of Defense (DoD) and Department of the Navy (DON) policies

Updates websites internally using content management systems

Performs regularly scheduled digital media, social media and site audits to find, diagnose and report or repair website issues, including broken links (both internal and external), typographical errors, and formatting inconsistencies

Regulates and manages access rights of field staff users accessing the content management systems

Updates and maintains websites/mobile solutions and assists with data validation and data entry as required

Identifies analytics and user experience measurement mechanisms and metrics, and creates methods of reporting and tracking in order to analyze the effectiveness of N9 digital marketing efforts

Conducts research and makes recommendations based on findings to the Branch Head related to digital media communications and software

Responsible for the oversight of all aspects of the Commander Navy Installations Command (CNIC) Commercial Sponsorship and Advertising Program for CNREURAFCENT to include, but not limited to, developing strategy, matching target populations and events with potential corporate sponsors, costing events, determining opportunities for sponsors, pricing sponsorships, soliciting sponsorship, developing proposal packages, overseeing the preparation of and approving sponsorship contracts. Works closely with Regional Office of General Council (OGC) and CNIC to ensure legal obligations are met. Provides training on the Commercial Sponsorship Program policy and processes to installation program directors and sponsorship coordinators

Develops marketing and strategic plans to maximize patron utilization and satisfaction while enhancing N9 programs self-sufficiency and/or profitability

Responsible for marketing and promotional materials for N9 programs at Remote Sites including design, composition, printing, production and distribution

Qualification

Digital marketing techniquesContent management systemsWeb/mobile solutionsStrategic communicationsGraphic designSocial media managementWebsite codingAnalytical skillsNetworking skillsCreative skillsWritten communicationOral communication

Required

One year of specialized experience equivalent to the NF-04/GS-09 grade level

Specialized experience includes use of a variety of digital marketing techniques, developing and managing digital media content, and maintaining web and mobile system information

Knowledge of the mission, goals, and principles associated with the management of the N9 programs, as well as strong marketing connections, resourceful networking and information-gathering skills

Knowledge of established DoD, DON, and CNIC policies, procedures and instructions that impact N9 programs' mission

Knowledge of DoD, DON and CNIC-mandated communication requirements, including media relations, internal media, social media, website policies, and community relations

Knowledge of digital marketing principles and awareness of the latest trends in customer outreach

Knowledge of website/mobile solutions best practices and emerging trends/technologies

Knowledge of effective strategic communications principles and practices

Knowledge of software programs and content management systems

Knowledge of website and mobile coding

Knowledge of grammar and media style guide requirements

Knowledge of desktop publishing, content management systems, graphic design, digital photography, and video software programs, and other software programs, in order to be able to prepare or coordinate the production of marketing products, including print and audiovisual products, social media tools and websites, and other promotional products such as advertisements and exhibits

Skill in developing and implementing marketing strategies and campaigns to increase awareness and acceptance of N9 programs and services

Skill in web writing and editing

Skill in troubleshooting potential issues with FFR digital platforms

Skill in analytical and creative ability, resourcefulness and initiative to accomplish a broad spectrum of tasks on an independent basis

Skill in establishing and maintaining effective and cooperative working relationships with representatives of community organizations and community leaders, some of whom may have indifferent or opposing points of view and conflicting interests

Ability to produce written materials that convey complex and sensitive information

Ability to work effectively and harmoniously with high-level officials in military, other government and civilian organizations

Ability to communicate effectively both orally and in writing

Benefits

A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding.