PPLSI · 10 hours ago
Director of Communications
PPLSI is seeking a Director of Communications to drive brand and categorical awareness through various channels. This role involves strategizing and executing initiatives for corporate positioning and managing media relations to enhance the company's narrative.
Service Industry
Responsibilities
Provide day-to-day and strategic long-term support for the marketing department and business units
Strategizing, planning and executing various initiatives on corporate positioning programs for the company and its executives
Planning, managing and expressing the LegalShield value proposition to traditional and non-traditional media
Development of utilization of proprietary survey data to insert the brand into media conversations about current events
Lead the development of thought leadership content using LegalShield provider lawyers
Create messaging that allows for pitching of media to support insertion of the brand narrative into editorial surrounding legal issues and relevant current events
Research, identify and submit admissions for key awards in the legal and identity theft protection space
Support our business units in collaborating on thought leadership pieces to be featured in HR related media and direct selling media
Collaborate with the competitive intelligence team and business units on survey topics, execution of surveys to support publicity efforts and sales enablement assets
Develop relationships with provider lawyers for use in media interviews, podcasts and thought leadership content to be leveraged in social media
Act as the marketing lead with lawyer services to understand their needs and work with appropriate departments to deliver needed assets
Regularly measure and report PR efforts in monthly, quarterly and annual reports
Qualification
Required
At least 8 years of public relations or communications experience
Bachelor's Degree in communications, public relations, marketing, political science or related field, Master's degree preferred
Proven track record managing an agency relationship and budget
Success in advising and supporting senior executives including CEOs and boards of directors
Must be a self-starter, well-organized, extremely detail-oriented team player that must be able to work in a fast-paced environment with short deadlines
Proven ability to build and maintain mutually beneficial relationships with media and influencers
A dynamic and effective storyteller who can deliver stories about our brands, products, offerings and growth
Proven leadership abilities, able to lead from above and beneath
Data driven, able to understand winning metrics and effectively tell a story with them
Regular and predictable attendance and punctuality is required
Some overnight travel may be required
Prolonged periods sitting or standing at a desk and working on a computer
Must possess basic computer knowledge
Preferred
Master's degree
Company
PPLSI
We create services that protect and empower people.
Funding
Current Stage
Late StageRecent News
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