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eClinical Solutions · 8 hours ago

Digital Marketing Manager

United States

Full-time

Remote

Mid Level

$80K/yr - $120K/yr

4+ years exp

eClinical Solutions is a company that helps life sciences organizations accelerate clinical development initiatives with expert data services. The Digital Marketing Manager will be responsible for executing digital programs to build brand awareness, generate leads, and optimize performance across various digital channels.

AnalyticsHealth CareInformation TechnologyPharmaceuticalProfessional ServicesSoftware

Responsibilities

Manage content and SEO/GEO strategy for the corporate website, leveraging analytics tools to improve rankings, UX, and engagement

Design and optimize automated email campaigns in HubSpot, using A/B testing and analytics to increase conversion

Manage SEM and social/search advertising strategies, leveraging AI search tactics to expand reach and generate leads

Build landing pages, digital assets, and integrations to support campaigns across multiple channels

Track campaign KPIs in GA4 and HubSpot, develop dashboards, and report on channel attribution

Manage website updates, data compliance requirements, and integration with CRM

Work with Marketing Ops on attribution models, campaign naming conventions, and lead scoring strategies

Other duties as assigned

Qualification

Digital MarketingSEO/GEO/SEMHubSpotAnalytics PlatformsB2B SaaS ExperienceGoogle AdsGA4SalesforceCopy-editingAdobe Creative SuiteWordPressCollaborationCommunication Skills