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Apex Service Partners · 3 hours ago

Marketing Manager

East Lansing, MI

Full-time

Hybrid

Mid, Senior Level

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group aiming to build leading local brands. The Marketing Manager will lead marketing efforts to increase brand awareness and drive revenue through traditional and digital strategies across multiple branches.

ConsumerHeating Ventilation and Air Conditioning (HVAC)Home Services

Responsibilities

Marketing Strategy: Develop and implement comprehensive marketing strategies, including traditional and digital channels, to achieve defined branch objectives

Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements. Lead agency partnerships and manage internal resources

Digital Marketing Expertise: Showcase expertise in digital marketing, including LSA, paid search, SEO, GBPs and aggregators to optimize online presence and reach target audiences

Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum MER and ROAS

Performance Analytics: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement

Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image

Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets

Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs

Qualification

Marketing StrategyDigital Marketing ExpertiseBudget ManagementPerformance AnalyticsBrand ManagementMarket ResearchAnalytical mindsetCommunicationInterpersonal skills

Required

Bachelor's degree in Marketing, Business, or a related field

Proven experience as a Marketing Manager with expertise in full funnel marketing, including brand awareness, digital lead gen and community engagement

Working knowledge of digital channels, including LSA, PPC, SEO, GBP and website management

Experience planning and optimizing full funnel marketing budgets

Analytical mindset with the ability to interpret financial and marketing data

Excellent communication and interpersonal skills