Apply on Employer Site

Linnaeus · 2 months ago

Strategic Marketing Product Manager, Digital Platforms

Loveland, CO

Full-time

Onsite

Mid, Senior Level

$99K/yr - $124K/yr

3+ years exp

Antech is a leader in veterinary diagnostics, committed to innovation for better animal health outcomes. They are seeking a Strategic Marketing Product Manager to drive the vision for PIMS connectivity and IHD platform integrations, enhancing customer experience through streamlined workflows and integrated systems.

Health CareVeterinary

Responsibilities

Own the commercial success of PIMS connectivity and IHD platform integrations, from market assessment and go-to-market strategy to pricing, positioning, and lifecycle management

Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions

Develop and implement comprehensive marketing strategies for our PIMS focusing on market growth and penetration

Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies

Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly

Develop and oversee the execution of comprehensive marketing plans for PIMS connectivity and IHD platform integrations

This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals

Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives

Work closely with R&D, Capital Equipment and Products, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals

Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events

Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment

Qualification

Digital marketing toolsVeterinary diagnostics knowledgeMarketing strategy executionData analytics softwareBudget managementSales collaborationProject managementAnalytical skillsCustomer-centric mindsetNetworkingAffiliationsCommunication skillsAdaptability

Required

Bachelor's degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage

3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry

Proven track record in executing marketing strategies in a veterinary or healthcare setting

Preferred

Advanced degrees: DVM/LVT preferred, MBA preferred

Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued

Technical skills: Advanced knowledge of digital marketing tools, data analytics software, Veterinary Practice Management Software, and CRM systems

Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields

Additional certifications: Certifications in marketing, digital marketing, or project management desirable