Skyline Construction · 2 months ago
Regional Marketing Manager
Bay Area, California
Full-time
Hybrid
Senior Level
$140K/yr - $175K/yr
7+ years expSkyline Construction is a rapidly growing employee-owned general contractor specializing in commercial construction. They are seeking a seasoned Regional Marketing Manager to develop and execute comprehensive marketing strategies, manage a team of marketers, and enhance brand awareness in the Bay Area.
Construction
Responsibilities
Develop and lead the execution of a comprehensive annual marketing plan that defines strategic priorities, aligns with business objectives, and drives growth across key markets
Manage a growing team of 4+ creative marketers. Oversee workload allocation, project management, and team leadership in the Bay Area, ensuring optimal resource utilization. Mentor Marketing personnel to support career growth, foster cross-regional collaboration, and cultivate an entrepreneurial, high-performance culture
Must have a strong drive to help teams win work! Guide proposal and interview strategy development by providing coaching and creativity. Assign pursuit responsibilities based on team members’ strengths to maximize impact and efficiency. Provide quality control and ensure the timely delivery of all marketing materials. Establish parameters for post-opportunity analysis to extract learnings and support client re-engagement
Oversee the maintenance and accuracy of Skyline’s CRM with a focus on contacts, leads, opportunities and projects while working with the Operations and Business Development teams to create reports and dashboards that will move the business forward
Collaborate with the national team to inform the social media content strategy with Bay Area–specific insights, aligning content themes with regional growth priorities and market opportunities
Partner with the broader team to brainstorm and execute content marketing strategies rooted in regional market trends, industry momentum, and timely, high-impact topics. Tell the stories of our projects and our teams through videos, case studies and photography, while heavily coordinating vendors and teams to meet schedule deadlines
Create and publish region-specific content onto the website to showcase key messaging and ensure alignment with Bay Area priorities and brand standards
Responsible for leading the market presence and media relations by executing press releases and award submissions as well as tracking coverage to ensure communication initiatives receive visibility and promotion
Work with Sales, Operations and HR to create and manage a calendar of industry, client and recruiting events. Coordinate strategy, invitations, swag, venues, promotion, food and beverage to see events through to completion
Ensure consistent branded merchandise, signage, content and messaging internally and externally
Qualification
Required
7+ years of experience, A/E/C industry experience preferred
A people person with excellent customer service skills & a positive attitude
A strategic, future-focused thinker
Strong writing, editing, and presentation skills required
Expert skills in InDesign, Photoshop, Illustrator with a strong eye for clean design
CRM experience
Excellent organization and able to keep multiple projects on track with a strategic and steady mindset
Demonstrated ability to organize proposal efforts and work collaboratively in a team environment under tight deadlines
Excellent communicator at all levels within the organization, don't shy away from public speaking, and like to build relationships with your colleagues and peers
Flexible and a team player with a sense of humor and a drive to have fun
Discreet and able to handle sensitive information in a confidential manner
Not afraid to speak up and have difficult conversations when needed
Preferred
Proficiency in platforms such as OpenAsset, HubSpot, ClickUp, WordPress, SurveyMonkey, etc. strongly preferred
Benefits
Employee Stock Ownership Plan (ESOP)
Discretionary Bonus plan
Competitive Medical Insurance plan options including an HSA plan with Company deductible contributions
Dental Insurance
Vision Insurance
401K Plan Matching
Unlimited PTO
Life Insurance
Flexible Spending Account (FSA)
Gym reimbursement program
Ability to enroll in various voluntary benefits ( Pet Insurance, Identity Theft Protection, Child/Elderly Care Support, Legal Assistance and more.)
Cell phone reimbursement
Company
Skyline Construction
Skyline Construction is a people-first organization that specializes in commercial offices, life science, healthcare, and hospitality projects.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase