American Tower · 7 hours ago
Marketing Account Manager
Woburn, MA
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
$95K/yr - $125K/yr
8+ years expAmerican Tower is a global digital infrastructure company focused on building connectivity solutions. They are seeking an Account Marketing Manager to develop and execute marketing strategies that enhance the company's position in the market and drive sales pipeline growth.
FinanceInfrastructureProfessional ServicesPublic RelationsTelecommunicationsWireless
Responsibilities
Oversee, execute, monitor, and report on customer feedback programs, including a biennial customer survey, customer satisfaction scores, employee signature link, and website feedback
Drive the importance of customer experience in internal and external communications and programs
Act as the subject matter expert within the Marketing organization for an assigned industry and customer segment
Collaborate closely with the sales team to develop and execute for named accounts best-in-class sales enablement programs to increase awareness and drive pipeline growth
Create marketing strategies based on buyers’ personas, competitive positioning, commercial insight, and Company goals
Create thought leadership content, including feature stories, blog and webpage content, presentations, infographics, case studies, and sales enablement
Partner with the Senior Manager and Digital Marketing team on the use of effective channel tactics, including industry events, seminars and webinars, digital marketing activities, and web and print advertising programs
Gather market intelligence and ongoing customer feedback to ensure materials are compelling and differentiated in the market
Collaborate with the Sales Operations team to measure and report on the success of campaigns and optimize approaches based on analytics and data
Lead event strategies and executions for industry shows and events, including coordinating with speakers for participation on panels and at industry forums
Other duties as assigned
Qualification
Required
Bachelor's degree required; advanced degree within Marketing or related field preferred
8+ years of business-to-business marketing and/or wireless/telecommunications industry experience required
Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies
Experience with customer relationship management tools
Approximately 15% travel may be required to support the position's responsibilities
Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively
Ability to work with different functional groups and levels of employees to effectively and professionally achieve results
Strong ability to take and transform technical and solutions information into compelling value propositions to address customer needs
Benefits
Healthcare coverage
A 401(k) savings plan
Paid time off
Company holidays
Sick leave
Parental leave
Access to an Employee Assistance Program focused on mental and financial wellness
Company
American Tower
American Tower is a real estate investment trust that provides the infrastructure for modern digital communications.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$9.53B2025-12-02Post Ipo Debt· $850M
2025-09-11Post Ipo Debt· $575M
2025-05-21Post Ipo Debt· $566.66M
Leadership Team
Andrew Sloey
Senior Vice President
Recent News
Deccan Chronicle
2025-12-25
2025-12-19
2025-12-13
Company data provided by crunchbase