TripleLift · 7 hours ago
SVP, Marketing
New York, New York, United States
Full-time
Onsite
Director/Executive
$275K/yr - $350K/yr
15+ years expTripleLift is an advertising platform dedicated to enhancing digital advertising through innovative solutions and quality partnerships. They are seeking an SVP of Marketing to develop global marketing strategies, lead product marketing efforts, and foster cross-functional collaboration to drive growth and brand awareness. This role will also involve team leadership and building strategic partnerships within the industry.
AdvertisingAdvertising PlatformsInternetNative AdvertisingSoftware
Responsibilities
Develop a comprehensive global marketing strategy that leverages current products and markets to drive consistent growth
Develop and execute segmentation strategies to retain and grow customers
Act as the leading advocate for product marketing, ensuring the effective positioning, promotion and go-to-market strategies for TripleLift’s products and solutions
Drive a market-driven approach to customer needs, product launches and new market introductions
Produce compelling product marketing and sales enablement materials
Attract, develop and retain strong talent
Instill best practices and continue to develop and structure a performance-based marketing team that efficiently executes on the organization’s goals
Help create an inclusive, dynamic working environment that brings out the best in the team
Be highly collaborative and participate in defining the company’s overall strategy
Ensure collaboration and partnership with sales and sales enablement, product, finance and other functions
Be visionary in developing and refining the approach to TripleLift’s brand
Continually review and refine the company’s capability messaging and positioning to align with the market conversation
Establish a set of key performance indicators (KPIs) and provide consistent reporting against the marketing team’s objectives
Ensure marketing systems infrastructure and data provide the right insights to support consistent growth
Build and nurture strategic partnerships with key industry players, agencies, publishers and technology providers to enhance the company’s market presence, reach and offerings
Qualification
Required
15+ years experience in marketing roles
Experience in senior leadership for B2B technology companies
Knowledge of the adtech and martech industries and experience in marketing to brands, agencies, and publishers
Demonstrated experience building and leading a team
A background in working with product marketing, sales and technical services teams
Excellent executive communication skills including the ability to summarize, present, and prioritize marketing initiatives
Must be able to work from TripleLift's New York City Headquarters
Benefits
Comprehensive Medical, Dental and Vision insurance
Equity options
401(k) program
Ongoing professional development
Flexible PTO
401k w/ employer match
Company
TripleLift
TripleLift is the programmatic technology company for native, branded content and OTT.
201-500 employees
H1B Sponsorship
TripleLift has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (3)
2022 (6)
2021 (5)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$16.62MKey Investors
Vista Equity PartnersEdison PartnersTrue Ventures
2021-03-29Private Equity
2021-03-29Acquired
2015-06-11Series B· $10.5M
Leadership Team
Eric Berry
Member Board of Directors
Jennifer Lee
Chief Customer Officer
Recent News
Company data provided by crunchbase