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GoodPower · 1 month ago

Help us build a better economy that works for everyoneLifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$78K/yr - $83K/yr

5+ years exp

GoodPower is seeking a data-driven and impact-oriented Lifecycle Marketing Manager to manage their supporter journey strategy. This role will design, execute, and optimize cross-channel lifecycle programs that move users from awareness to Members and from one-time participants to lifelong climate champions.

AdviceEducationNon Profit

Responsibilities

Develop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention

Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n

Leverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggers

Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests

Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix

Monitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROI

Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed)

Build re-engagement and win-back strategies for inactive supporters

Contribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategies

Qualification

Lifecycle marketingEmail marketing platformsMarketing automation toolsCRM systemsSQLAudience segmentationMessage testingAgile environmentsBilingual (Spanish)Cross-functional teamwork

Required

5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company

Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce)

Proven success designing journeys that drive conversions, retention, or re-engagement

Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards

Experience with audience segmentation, personalization, and message testing

Passion for youth-led climate action and social justice is a strong plus