Antech Diagnostics ยท 2 weeks ago
Strategic Marketing Product Manager, Digital Platforms
Loveland, CO
Full-time
Onsite
Mid, Senior Level
$99K/yr - $124K/yr
3+ years expAntech Diagnostics is a leader in veterinary diagnostics, focused on driving the future of pet health as part of Mars Science & Diagnostics. They are seeking a Strategic Marketing Product Manager to execute the vision for PIMS connectivity and IHD Platform Integrations, enhancing the customer experience through streamlined workflows and centralized access to diagnostics and imaging tools.
Veterinary
Responsibilities
Own the commercial success of PIMS connectivity and IHD platform integrations, from market assessment and go-to-market strategy to pricing, positioning, and lifecycle management
Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions
Develop and implement comprehensive marketing strategies for our PIMS focusing on market growth and penetration
Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth
Utilize this data to inform and refine marketing strategies
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly
Develop and oversee the execution of comprehensive marketing plans for PIMS connectivity and IHD platform integrations
This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals
Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives
Work closely with R&D, Capital Equipment and Products, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals
Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events
Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment
Qualification
Required
Bachelor's degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage
3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry
Proven track record in executing marketing strategies in a veterinary or healthcare setting
Preferred
Advanced degrees: DVM/LVT preferred, MBA preferred
Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued
Technical skills: Advanced knowledge of digital marketing tools, data analytics software, Veterinary Practice Management Software, and CRM systems
Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields
Additional certifications: Certifications in marketing, digital marketing, or project management desirable
Benefits
Paid Time Off & Holidays
Medical, Dental, Vision (Multiple Plans Available)
Basic Life (Company Paid) & Supplemental Life
Short and Long Term Disability (Company Paid)
Flexible Spending Accounts/Health Savings Accounts
Paid Parental Leave
401(k) with company match
Tuition/Continuing Education Reimbursement
Life Assistance Program
Pet Care Discounts
Company
Antech Diagnostics
The leading choice for veterinary reference diagnostics .
1001-5000 employees
H1B Sponsorship
Antech Diagnostics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (17)
2023 (16)
2022 (14)
2021 (19)
2020 (17)
Funding
Current Stage
Late StageLeadership Team
D
Drake Josh
President
S
Scott Moroff
V.P. & Chief Scientific Officer
Recent News
Company data provided by crunchbase