Horizon Media · 9 hours ago
Senior Strategist, Business Solutions
New York, NY
Full-time
Onsite
Mid, Senior Level
$64K/yr - $80K/yr
2+ years expHorizon Media is recognized as one of the most innovative marketing and advertising firms, known for its highly personal approach to client service. The Integrated Sr. Strategist is responsible for the execution of account maintenance tasks and digital media activation, ensuring smooth communication between teams and clients. This role involves strategic planning, client relations, stewardship, and media activation to drive effective campaign execution.
AdvertisingBrand MarketingDigital Media
Responsibilities
Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly
Employs Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting
Provides critical thinking and analysis to draw conclusions and construe actionable implications
Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations
Effectively manage all daily tasks as well as guide development and education of junior members of the team
Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
Build and foster open communication with clients and media partners, serving as a key HMI contact
Participates and leads team brainstorms to kick off plan and consideration set development for all channels
Monitors trends, tools, opportunities and applications in the media landscape, and appropriately applies that knowledge
Investigates cross-channel opportunities
Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
Coordinates review of RFP submissions for maximized social media integrations
Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations
Traffic plan assets such as creative and required tracking tags
Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary
Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc
Monitors, manages and optimizes self-service paid social activation across Facebook, Twitter and other relevant social environments; includes buy set-up (targeting selections)
Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients
Effectively guide development of Strategist within Horizon as well as the industry at large
Delegate and manage Strategist daily tasks, reviewing all finalized work for internal or client distribution
Contribute to performance reviews of Strategist, identifying strengths and areas for growth
Qualification
Required
Minimum 2-3 years planning experience required, experience with multiple media channels preferred
Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough)
Proficiency with digital campaign set up and trafficking in Prisma, SBMS, DCM, Innovid, DV
Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
Effective verbal and written communication skills, problem solving mentality
Professional demeanor and strong client relationship management experience
Experience developing and presenting plan presentations
Benefits
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement
Company
Horizon Media
Horizon Media is the largest and fastest growing privately held media services agency in the world.
1001-5000 employees
H1B Sponsorship
Horizon Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (19)
2023 (6)
2022 (28)
2021 (14)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
unknown2021-12-08Private Equity
Leadership Team
Richard Arenaro
Executive Vice President, CTO & CISO
Allan Johnston
SVP, Head of Program Management
Recent News
2025-12-17
Business Insider
2025-10-16
Company data provided by crunchbase