DAS Health · 2 months ago
Vice President of Marketing
United States
Full-time
Remote
Director/Executive
10+ years expDAS Health is seeking a strategic and execution-driven marketing leader to accelerate growth and strengthen brand leadership across the Healthcare vertical, focusing primarily on Senior Living and Ambulatory organizations. This role involves defining marketing strategy, guiding execution, and overseeing the development of campaigns and performance analysis to empower healthcare organizations through technology.
ConsultingEnterprise SoftwareHealth CareInformation TechnologySoftware
Responsibilities
Develop and execute a marketing strategy aligned with DAS Health’s growth goals across the Senior Living and Ambulatory sectors
Position DAS Health as a trusted technology and managed services partner through differentiated messaging, thought leadership, and brand visibility
Collaborate with Sales, Product, and Executive Leadership to align go-to-market priorities, optimize lead flow, and accelerate revenue growth
Translate complex technology and compliance solutions into clear, value-driven messaging tailored to healthcare decision-makers
Champion DAS Health’s position as a catalyst for digital transformation in healthcare — helping organizations modernize IT environments while improving care delivery and operational resilience
Drive execution of integrated marketing programs that generate awareness, engagement, and qualified pipeline
Oversee digital strategy including website performance, SEO/SEM, paid advertising, email marketing, and social media engagement
Lead the creation of high-impact content including campaigns, case studies, press releases, and partner communications that support lead conversion and brand consistency
Analyze campaign data, performance metrics, and pipeline attribution to continuously refine marketing effectiveness and ROI
Support events, webinars, and partner initiatives by ensuring timely, strategic, and coordinated execution
Lead and develop a marketing team that values creativity, accountability, and measurable outcomes
Provide mentorship and direction to ensure alignment with strategic priorities and operational excellence
Manage agency and vendor partnerships to expand capacity, optimize spend, and maintain consistent brand standards
Oversee marketing budgets, KPIs, and performance reporting to the executive team and board
Build scalable processes and systems to increase efficiency and visibility across marketing functions
Stay ahead of industry trends, market dynamics, and competitive insights to inform strategy and strengthen positioning
Qualification
Required
10+ years of progressive B2B marketing experience, including 5+ years in a leadership role within MSP, MSSP, IT services, or SaaS environments
Proven success developing and executing integrated marketing strategies that deliver measurable pipeline and revenue growth
Demonstrated ability to lead both strategic planning and execution across campaigns, content, and analytics
Proficiency in HubSpot, marketing automation, CRM, and analytics tools
Strong analytical, strategic, and creative capabilities with the ability to translate insights into action
Exceptional communication, presentation, and leadership skills with executive-level presence
Bachelor's degree in Marketing, Business, or related field required
Preferred
MBA preferred
Company
DAS Health
DAS Health is a software company that provides cloud hosting, cybersecurity, patient engagement, consulting, and other solutions.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-05-27Acquired
Leadership Team
Kyle Mynatt
Chief Technology Officer
Eric Fudge
Vice President of Finance and Administration
Recent News
2024-03-20
2024-02-29
Company data provided by crunchbase