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Fellers · 1 month ago

Sign and Graphics Business Development Manager - California

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $75K/yr

5+ years exp

Fellers, LLC is a leading provider of sign and graphics films and supplies, focused on expanding into new growth segments. The Business Development Manager will drive growth in the Sign and Graphics product segment, focusing on acquiring new customers and increasing sales of existing accounts.

RetailWholesale

Responsibilities

Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up

Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage

Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting

Develop and utilize product expertise in sign and graphic films to deliver impactful presentations and in-person demos to sign shops, printers, and key stakeholders

Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel

Develop tailored sales presentations and proposals that clearly communicate product value and differentiation

Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth

Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory

Collaborate with the Automotive team by identifying potential cross-division opportunities and engaging the appropriate BDM for support

Represent the company at regional and national trade shows as needed to increase visibility and drive new business

Build and maintain strong, trust-based relationships with customers, vendors, and internal teams to support long-term growth and customer satisfaction

Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value

Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience

Qualification

Business developmentSalesforceSignGraphics experienceCRM systemsMicrosoft Office SuiteCommunicationRelationship buildingTime managementSelf-motivated

Required

High school degree or equivalent is required

5+ years of experience in a business development or related sales role

Proven track record of successful new business development

Proficient with Microsoft Office Suite

Proficiency with CRM systems required

Must physically live within assigned geography (California)

Must be a self-starter, enthusiastic, driven & self-motivated

Excellent communication skills (interpersonal, verbal and written)

Strong relationship builder

Ability to multi-task, work remotely and independently

Ability to manage time efficiently

Proficiency with using a PC and with Microsoft Windows based programs

Ability for overnight travel by plane and/or car required, up to 80%

Prolonged periods of sitting at a desk and working on a computer

As part of our commitment to maintaining a safe and productive work environment, we require all new hires to pass a background check and drug screen unless otherwise prohibited by state law