BNY · 5 hours ago
Vice President, Segment Marketing, Wealth Intermediaries
New York, NY
Full-time
Onsite
Mid, Senior Level
$81K/yr - $169K/yr
5+ years expBNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Vice President for Client Segment Marketing in Wealth Intermediaries to develop marketing strategies and execute campaigns tailored to specific client segments.
Financial Services
Responsibilities
Develop a deep understanding of the assigned client segment(s), including their needs, pain points, and decision-making behaviors
Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets
Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities
Design and execute multi-channel marketing campaigns, including digital, events, email, and account-based marketing (ABM)
Qualification
Required
5-10 years of B2B marketing experience, preferably in financial services or a related industry
Proven experience developing and executing marketing strategies for defined client segments
Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences
Highly analytical mindset with attention to key metrics and ability to run experiments and continuous testing to optimize performance
Experience in motivating teams while collaborating in a matrixed organization
Benefits
Commission earnings
Discretionary bonuses
Short and long-term incentive packages
Company-sponsored benefit programs
Company
BNY
We help make money work for the world — managing it, moving it and keeping it safe.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brian A. Ruane
CEO Government Securities Services & Global Client Management
Chris Kearns
CEO, Depositary Receipts
Recent News
PR Newswire
2024-11-01
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