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Aidoc · 1 month ago

Sr. Director, Growth Marketing

United States

Full-time

Remote

Director/Executive

10+ years exp

Aidoc is a healthcare technology company that helps health systems deliver smarter and faster care through clinical AI. The Senior Director of Growth Marketing will lead a sophisticated, data-driven marketing strategy focused on high-value health systems, managing both broad awareness and targeted account-based marketing initiatives.

Artificial Intelligence (AI)Health CareMachine LearningMedical Device

Culture & Values

Responsibilities

Develop and lead a sophisticated ABM program targeting our defined list of 2,500 key personas across 300 top-tier health systems

Act as a key thought partner to Product Marketing and Communications; use data-driven hypotheses of what will "land" to find the "80:20" in content creation, guiding the development of effective, semi-custom assets

Define and execute creative, "outside-the-box" plays based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer

Mastermind non-standard distribution and outreach channels, integrating tactics like high-impact direct mail, creative gifting, targeted billboards (OOH), and other bespoke physical and digital experiences to break through the noise

Define and execute "plays" based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer

Leverage AI-powered tools (such as Glean) and other technologies to execute this "mass-customization" efficiently, finding the right balance between high-touch personalization and scalable execution

Act as the team's "super-analyst," living and breathing the data to refine marketing campaigns and strategies based on deep insights, not just surface-level metrics

Serve as the functional "boss" and key counterpart for all digital marketing operations, owning the martech stack, data integrity, and lead-flow processes

Be a key partner in designing and building the v2.0 of our marketing data infrastructure, focusing on automation, scalability, and the ability to track granular "moves."

Lead the automation of metrics and dashboards while simultaneously performing manual deep-dives to discover new patterns, test hypotheses, and analyze the performance of new campaign types

Oversee general email and digital campaigns to our wider database for broad awareness and top-of-funnel engagement

Manage all external digital channels—including paid media, email marketing, content syndication, advertising, and retargeting—for both broad awareness and targeted ABM "plays."

Design and optimize lead nurture journeys that are distinct for broad-market leads versus high-value target accounts, ensuring a seamless handoff to Sales

Partner cross-functionally with Product Marketing, Brand & Communications, and Sales to align digital strategy with campaign messaging, GTM priorities, and buyer journey insights

Lead, mentor, and scale a team of digital marketers focused on executional excellence, optimization, and results

Stay ahead of evolving trends in healthcare growth marketing, AI tools, advertising technologies, and data privacy to ensure Aidoc’s programs remain cutting-edge and compliant

Qualification

Account-Based Marketing (ABM)Marketing AnalyticsMarketing OperationsData InfrastructureB2B Enterprise MarketingLead ScoringAI ToolsStakeholder AlignmentData-Driven MindsetCross-Functional CollaborationLeadership

Required

10+ years of experience in growth/digital marketing, with a heavy emphasis on B2B enterprise marketing, Account-Based Marketing (ABM), and marketing operations/analytics

Proven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of enterprise accounts (e.g., $500K+ ACV)

You are a 'super-analyst' by nature. Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools is required

Direct experience owning, managing, or being the key stakeholder for a marketing operations function and tech stack (e.g., HubSpot, Marketo, Salesforce)

Experience and curiosity in using new AI-powered tools for content personalization, segmentation, and data analysis to find '80/20' efficiencies

A data-first, hypothesis-driven mindset. You don't just report on data—you live in it, find new patterns, and build the systems to automate insights

Strong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnel

Skilled in stakeholder alignment, cross-functional collaboration, and leadership within a high-growth organization

Bachelor's degree in Marketing, Business, Data Science, or related field; MBA preferred