Gap Inc. · 1 month ago
Director, Brand Marketing, Retail & Experience
SF - 2 Folsom
Full-time
Onsite
Director/Executive
15+ years expGap Inc. is looking for a strategic Marketing Director of Omni Brand Experience to lead Old Navy's brand expression across its retail footprint. This role involves overseeing the development of cohesive omnichannel marketing strategies, managing the in-store experience, and ensuring consistency across all customer touchpoints to drive brand loyalty and sales.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Develop and execute comprehensive retail marketing strategies that align with Old Navy's overall brand vision, seasonal priorities, and business goals
Act as the primary liaison between retail marketing and the broader Integrated Marketing, eCommerce, and Creative teams to ensure the brand experience is seamless and consistent across all touchpoints, from in-store visual merchandising to digital campaigns
Manage the overall marketing expression within our fleet of 1,200+ stores, including window displays, in-store signage, promotional messaging, and brand activations in partnership with creative, visual merchandising and store operations
Lead the development and implementation of localized marketing strategies and community engagement programs to increase store traffic and customer acquisition in specific markets
Work in partnership with Online experience, Brand Marketing, Visual Marketing and Store Ops to ensure consistent and holistic messaging across all customer touchpoints, enhanced to drive connection, inspiration, and conversion
Monitor and analyze key performance indicators (KPIs) for all retail marketing initiatives, using data and insights to optimize strategies and investments for maximum impact
Oversee the retail marketing budget, ensuring strategic allocation of resources
Manage relationships with external vendors and creative agencies and partners
Manage, mentor, and develop a team of two retail marketing professionals, fostering a culture of creativity, collaboration, and accountability
Qualification
Required
15+ years of experience in brand marketing, with a minimum of 5 years focused on retail, trade marketing, or visual marketing, preferably within the fashion or consumer retail industry
Deep understanding of women's consumer behaviors and cultural trends
Proven track record of success in leading multi-channel campaigns that drive brand awareness, customer engagement, and sales growth
Deep understanding of retail dynamics and the ability to translate brand strategies into impactful, on-the-ground experiences
Strong leadership skills with the ability to influence and collaborate effectively with diverse cross-functional teams, from creative and digital to store operations and sales
Highly analytical and data-driven, with experience developing performance dashboards and optimizing investments based on insights
Excellent project management skills and the ability to execute complex initiatives with multiple stakeholders
Exceptional communication and presentation skills, with the ability to clearly articulate a vision to senior leadership
Experience with budget management and vendor partnerships
Bachelor's degree in marketing, Business, or a related field
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
2026-01-09
Retail Week
2026-01-09
Company data provided by crunchbase