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Chase · 2 months ago

Programmatic Lead-Media Center of Excellence, Vice President

450 W 33rd St, New York, NY, 10001, US

Full-time

Onsite

Senior Level, Lead/Staff

$114K/yr - $180K/yr

8+ years exp

Chase is a leading financial institution, and they are seeking a Programmatic Lead-Vice President to oversee the development, execution, and optimization of large-scale programmatic media initiatives. This role involves strategic leadership, managing teams, and ensuring campaign effectiveness while embedding AI practices into operations.

BankingFinancial Services

Responsibilities

Oversee pod-level execution, ensuring both manual and automated campaign setups are flawless and compliant with process

Execute campaigns as needed directly in platform if required

Deliver pod-level readouts to senior stakeholders, articulating the effectiveness of programmatic media buying against their line of business objectives

Mentor, manage, and develop team members, fostering a high-performance and accountable team culture

Manage large-scale budgets, pacing, and bid strategies across multiple business units

Resolve escalated campaign delivery and performance issues; implement governance frameworks

Drive innovation in reporting automation, workflow optimization, and process scalability

Prepare and deliver executive-level communications, including presentations and reports, to senior leadership and stakeholders on key strategic initiatives

Manage to a future where they govern automation-first workflows (API-driven deployments, automated QA, alerting systems) while maintaining manual best practices for exceptions and troubleshooting

Ensure compliance with brand, privacy, and regulatory standards

Stay ahead of industry trends, platform advancements, and emerging technologies

Qualification

DV360Trade DeskAmazon DSPProgrammatic campaign leadershipData visualization toolsAIAutomationAd reporting systemsAnalytical skillsStrategic skillsLeadership skillsTeam management