Senior Manager, Lifecycle Marketing jobs in United States
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Ophelia · 1 week ago

Senior Manager, Lifecycle Marketing

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$140K/yr - $150K/yr
date7+ years exp

Ophelia is a venture-backed healthcare startup focused on helping individuals with opioid use disorder through a telehealth platform. The Senior Manager, Lifecycle Marketing will own and expand CRM efforts, design automated personalized campaigns, and support referral-based marketing to improve patient engagement and retention.

Health CareHome Health CarePharmaceuticalTherapeutics

Responsibilities

Own Ophelia’s CRM strategy and execution for all top-of-funnel patient and referral communications, across SMS and email
Develop segmented, personalized, and behavior-triggered lifecycle journeys that drive conversion, engagement, and re-engagement
Build automated flows and trigger-based communications across key patient states: new, bridge, stable, at-risk, and returning
Support warm lead nurturing across referral funnels
Collaborate with clinical, operations and compliance teams to ensure campaign logic, data fields, and workflows support both business and operational goals
Conduct A/B tests to improve open rates, click-through rates, and downstream conversion
Help maintain CRM infrastructure and integrations (e.g., Customer.io, Rudderstack), with support from data and engineering
Build campaign calendars and reporting dashboards to communicate performance and insights
Assist in lifecycle campaign planning for internal clinician-patient messaging (you won’t own this channel, but you’ll support it structurally)

Qualification

CRM marketingSMS automationBehavioral triggersData analysisTelehealth experienceCross-functional collaborationEmpathetic messaging

Required

7+ years of experience in healthcare lifecycle/CRM marketing, ideally in a telehealth, or patient-facing environment; must have b2b experience, as well
Strong experience managing SMS, with a focus on automation, personalization, and funnel conversion, and understanding of behavioral triggers, conditional logic, and segmentation best practices
Analytical mindset: comfortable building reports and interpreting CRM performance data
Experience collaborating cross-functionally with compliance, product, data, and operations teams
Strong copy instincts and ability to translate patient psychology into empathetic, action-driving messaging
Mission-aligned and excited to help destigmatize addiction treatment

Benefits

Remote work anywhere in the United States
Competitive medical, vision, and health insurance (many plans are fully covered for the employee!)
20 days of PTO per year, plus PTO increases with tenure
10 company holidays
Work From Home Stipend
401k Contribution Platform
Additional benefits offered through our benefits provider such as life insurance, short and long term disability, financial wellness, virtual primary care, among others!

Company

Ophelia

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Ophelia offers medication and support for quitting opioids.
dateFounded in 2019
location
New York, New York, USA
people-size51-200 employees
web-link
https://ophelia.com/

Funding

Current Stage
Growth Stage
Total Funding
$67.7M
Key Investors
Tiger Global ManagementMenlo Ventures
2021-12-14Series B· $50M
2021-04-22Series A· $15M
2020-05-12Seed· $2.7M

Leadership Team

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Zack Gray
Co-Founder & CEO
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Lon Binder
Chief Technology Officer
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Recent News

MenloVentures
MenloVentures Portfolio
2025-12-31
Behavioral Health Business
DEA Releases Special Registration Framework, Telehealth Final Rule
2025-01-16
Modern Healthcare
DEA drug prescribing proposal may change providers' strategies
2025-01-16
Company data provided by crunchbase