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OneTrust · 5 hours ago

Senior Manager, Account Based Marketing (ABM)

Atlanta, GA

Full-time

Hybrid

Senior Level, Lead/Staff

$139K/yr - $209K/yr

8+ years exp

OneTrust is a company focused on enabling organizations to use data and AI responsibly. They are seeking a strategic and experienced Senior Manager of Account-Based Marketing (ABM) to lead and scale their global ABM efforts, driving measurable impact on pipeline and collaborating closely with sales and cross-functional teams.

Artificial Intelligence (AI)ComplianceCyber SecurityData GovernanceInformation TechnologySoftware

Responsibilities

Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals

Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities

Co-own demand generation for ABM—both inbound and outbound—for multiple product lines and buying centers

Develop an integrated, account-first marketing mix to engage buying committees across the customer lifecycle

Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics

Collaborate with cross-functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals

Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation

Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution

Use market signals and intent data to drive proactive cross-functional alignment around messaging, launches, and campaign timing

Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce

Qualification

Account-Based Marketing (ABM)SaaS marketing experienceABM tech stacksData-driven marketingCross-functional collaborationStrategic thinkingPresentation skillsProject management