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TransPerfect · 1 month ago

Director of Content Strategy

Chicago, IL

Full-time

Hybrid

Director/Executive

$100K/yr - $150K/yr

10+ years exp

TransPerfect is a global leader in language and technology services, and they are seeking a Director of Content Strategy to drive their content initiatives. This role involves creating a unified global content strategy, overseeing content governance, and measuring performance to ensure content drives marketing outcomes across various channels.

Language LearningService IndustryTranslation Service

Responsibilities

Develop and champion a unified global content strategy aligned to corporate goals, product/solution priorities, and regional marketing needs

Drive both corporate and product/solution SEO and SEM strategies, ensuring content is discoverable and optimized across search engines and AI-driven discovery platforms

Lead media and PR strategy focused on share of voice and third-party validation, including AIO/Answer Engine Optimization

Establish content themes, pillars, and messaging frameworks scalable across industries and product lines

Own the editorial calendar and roadmap, ensuring delivery of high-quality assets (case studies, whitepapers, blogs, reports, webinars, video, etc.) for all buyer journey stages

Define and enforce content governance standards, including brand voice, tone, and compliance

Write and edit copy across multiple formats while leading a team in scaling production

Provide frameworks for corporate and product/solution video content, including scripts, storyboards, and guidelines

Establish playbooks for pre- and post-event content strategy, ensuring teams systematically capture and repurpose insights from panels, presentations, and events

Provide direction for social media content and strategy to ensure alignment with overarching brand goals

Define KPIs for content performance (organic traffic, share of voice, MQL-to-SQL conversion, engagement metrics)

Build dashboards to track performance across SEO, SEM, PR/media, and social channels

Use data to optimize assets, double down on successful formats, and refine strategy

Demonstrate clear ROI for content investments, balancing resources across corporate, product, and solution-level needs

Lead, mentor, and grow a team of content specialists organized by industry verticals or product lines

Balance hands-on content creation with people management and strategic leadership

Manage agency and freelancer relationships to extend content capacity as needed

Foster a culture of experimentation, quality, and accountability

Serve as the content evangelist across the organization, partnering with executive leadership, product marketing, sales enablement, and regional marketing

Align content strategy with go-to-market priorities and campaign execution

Collaborate with demand gen, digital, and PR/media functions to ensure consistent and impactful messaging

Qualification

Content StrategySEOSEMContent GovernanceSocial Media StrategyContent CreationMarketing AutomationCMS FamiliarityTeam LeadershipCollaboration

Required

10+ years in content marketing or editorial leadership in B2B, ideally with SaaS, enterprise, or multi-industry exposure

5+ years in senior leadership roles with global or multi-functional teams

Proven success in developing and executing content strategies tied to SEO, SEM, PR/media, and measurable pipeline growth

Experience balancing strategic planning with hands-on content creation

Deep expertise in SEO, SEM, AEO, and AIO, with practical understanding of how content impacts discoverability across both traditional and AI-driven platforms

Strong writing and editing skills across multiple formats (long-form, short-form, corporate messaging, video scripts, PR)

Ability to direct social media content and engagement strategies

Familiarity with CMS, DAM, and marketing automation tools

Strong analytical mindset with comfort in dashboards, analytics, and content intelligence platforms

Bachelor's degree in Marketing, Communications, Journalism, or related field