Capital One · 2 months ago
Principal Associate, Market Research & Intelligence
Richmond, VA
Full-time
Onsite
Senior Level, Lead/Staff
$117K/yr - $134K/yr
3+ years expCapital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services. The Principal Associate, Market Research & Intelligence will manage research projects, develop methodologies, and translate findings into strategic insights that drive decision making.
Financial Services
No H1B
Responsibilities
Manage and partner with external research vendors and oversee the full life-cycle of a research project
Execute robust primary research studies, assessing and selecting the most effective methodology (e.g., online surveys, focus groups, segmentation) to answer key business questions, better understand external trends and stakeholder behaviors and attitudes
Develop research questionnaires, screeners and sample plans that align with study objectives and research best practices
Deliver high quality datasets by overseeing quality assurance (QA) checks and processes for the entire research life-cycle
Leverage vendors and work closely with data analysts to analyze, interpret and translate findings to meaningful insights
Translate findings into clear, concise and visually compelling reports, surfacing impactful insights that drive strategy and decision making
Effectively integrate primary research, secondary sources, and marketplace intelligence to select analyses to tell holistic stories
Maintain an internal knowledge database of primary and secondary research and tools and serve as point of contact for EAI’s research products
Qualification
Required
Bachelor's Degree or Military Experience
Experience in managing relationships with online sample providers and survey platforms to ensure representative and high-quality consumer data collection
At least 3 years of experience in a marketing research or consumer insights role on the vendor or corporate side
At least 3 years of experience executing projects using survey tools like Dynata's Market Sight and syndicated market research sources like Mintel, YouGov and MRI-Simmons
At least two years of experience in Microsoft Excel
At least two years experience with market research and survey research methodologies such as persona segmentation, message testing and brand health tracking
Preferred
Master's Degree in Business, Marketing, Market Research, Statistics, Behavioral Sciences, or Psychology
At least 1 year of financial services experience
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Lo Li
CTO, Managing Vice President Retail Bank
Daniel Arellano
Senior Vice President, Business Cards and Payments
Recent News
Benzinga.com
2026-01-21
Business – Latest Financial & Stock Market News | New York Post
2026-01-20
Business News: Pasadena Star-News
2026-01-19
Company data provided by crunchbase