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Firstrust Bank · 1 month ago

Website and Digital Marketing Manager

Conshohocken, PA

Full-time

Onsite

Mid Level

3+ years exp

Firstrust Bank is one of the region’s foremost community banking institutions, committed to fostering leadership and employee growth. They are seeking a dynamic Digital Marketing Manager to enhance their brand awareness and online presence through effective digital marketing strategies, overseeing website management and content creation across various digital channels.

BankingCommercialFinanceFinancial Services

Responsibilities

Provides strategic digital marketing strategy and responsibility across the enterprise, including website, digital, social media, and analytics

Develops, designs, and builds digital content across marketing channels for websites, emails, blogs, digital advertising, video, and social media, either individually, through agency support, or some combination

Oversees the day-to-day administration of websites using Webflow, including regularly update website content to reflect current products, services, promotions, and announcements. Utilize HTML, CSS, and Webflow’s design tools to develop and refine web pages, ensuring they are visually appealing and user-friendly

Implements Search Engine Optimization (SEO) best practices to improve search rankings and increase website traffic. Regularly monitor and update SEO elements (meta tags, keywords, alt text, etc.)

Provides reporting and analytics to optimize website and content channel performance including investments made in media and SEO

Regularly reviews and improves the website and online user experience to enhance customer satisfaction and accessibility

Oversee the ongoing social media content calendars, ensuring timely, engaging, and brand-aligned content across all platforms. Develop and curate posts that drive engagement, increase brand awareness, and foster community interaction. Monitor performance metrics and adjust strategies as needed to maximize reach and effectiveness, while staying updated on social media trends and best practices. E.g. Facebook, Instagram, Linkedin, YouTube, X, and TikTok

Monitors and responds to social media engagement and online review platforms, ensuring professional responsiveness and maintaining brand standards

Cross team collaboration and external agency teams create social media campaigns, website landing pages for marketing campaigns, test website functionality, and troubleshoot issues

Ensures all content marketing complies with legal, regulatory, and internal brand guidelines

Qualification

Digital marketing strategyWebsite managementSearch Engine Optimization (SEO)Google AnalyticsWebflowHTMLCSSContent creationSocial media marketingCommunication skillsPresentation skills

Required

3+ year's digital marketing at financial services company, or ecommerce B2B or B2C Company

3+ years of experience managing and optimizing website performance, experience with Webflow and website content management systems such as Wordpress, Joomla, Drupal, Sitecore, and others

Proficiency in HTML and CSS and understanding of SEO principles and best practices

3+ year's of experience with Google Analytics and Google Data Studio or similar analytics platforms

3+ years of experience working directly with business stakeholders

Strong presentation and communication skills across all key stakeholders, including Sr Leaders, business partners and marketing team members