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Codeword · 6 hours ago

Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $115K/yr

5+ years exp

Codeword is a communication design agency that helps brands create breakthrough comms, content, and community experiences. They are seeking a Marketing Manager to own the full campaign lifecycle, develop strategic briefs, and execute tailored promotional strategies across various channels. The role requires collaboration with cross-functional teams and a deep understanding of the developer audience and product offerings.

AdvertisingContentPublic Relations

Responsibilities

Act as a detective, building a deep understanding of the developer audience and product offerings to inform campaign strategy

Develop high-impact marketing briefs and project plans with clear workback timelines to guide campaigns from conception through execution and post-launch analysis

Create tailored promotional strategies to scale campaigns across all channels (social, YouTube, web)

Translate technical subject matter into clear, effective, and compelling user-facing communications

Drive projects forward by seamlessly collaborating with cross-functional partners and using business insight to proactively manage agency vendors as needed

Continuously measure campaign impact, turning key performance metrics into valuable learnings and insights

Qualification

Product marketingCampaign strategyProject managementAudience behavior analysisPerformance metrics analysisCommunicationCollaborationAttention to detail

Required

5+ years of experience in product marketing or the marketing field

Obsessed with audience behavior, and the ability to rapidly build a deep product understanding and translate complex functionality into clear, compelling user value

An excellent communicator known for developing sharp marketing briefs and persuasive user-facing copy

A project management powerhouse who balances process with flexibility to drive projects forward collaboratively

An analytical mindset with the ability to measure campaign impact and translate key performance metrics into actionable insights and learnings