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Smarsh · 1 month ago

Sr. Website Performance & Optimization Manager

New York

Full-time

Hybrid

Mid, Senior Level

$113K/yr - $153K/yr

7+ years exp

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. They are seeking an experienced Sr. Website Performance & Optimization Manager to lead the governance and operations of the website, ensuring content accuracy, compliance, and optimization for AI/SEO performance.

EdiscoveryEnterprise SoftwareSaaS

Responsibilities

Own the content lifecycle and roadmap. Ensure all web content is accurate, legally compliant, and aligned with marketing goals, brand messaging, and campaign objectives

Maintain and update website content to comply with AI/SEO best practices. Proactively identify and execute content refreshes to improve AI and search engine performance

Leverage user behavior analytics and SEO performance data to inform content updates

Populate WordPress page templates with content authored by other teams, ensuring proper formatting, structure, consistency, and readability across all pages

Ensure seamless navigation, usability, and accessibility across all devices

Define and manage the website roadmap, ensuring all initiatives directly support core business and revenue marketing objectives (i.e. Lead generation, conversion)

Collaborate with Product Marketing, Demand Gen, Content, Design and Web Development teams to align content and site features with overall marketing strategy and the websites design system

Enforce and contribute to the website’s Design System, partnering with design and development to ensure component-level consistency and unified user experience

Manage the complete content and page development lifecycle for new pages and page hygiene initiatives, including a content calendar and the process from intake, content authoring, design, development, and securing all required approvals (legal, brand, product, etc.)

Own the selection and maintenance of website technology stack to enhance website capabilities while ensuring integration with marketing automation and CRM systems

Oversee website technical performance and conversion rate optimization (CRO) initiatives, including implementing and tracking A/B testing methodologies and analyzing user behavior data (session recordings, heatmaps, funnel drop-offs) to drive data-driven site improvements

Own the accessibility audit and remediation roadmap as a strategic priority, ensuring compliance with standards like WCAG 2.1 AA

Ensure accurate website tracking by managing Google Tag Manager (GTM), Google Analytics, and marketing attribution models

Develop and manage website analytics dashboards (Google Analytics, Looker, Tableau, etc.). Monitor key metrics like web traffic, form conversions, and content performance to identify trends and areas for improvement

Implement and report on qualitative UX metrics such as Task Success Rate for critical user journeys and Customer Satisfaction (CSAT)/Net Promoter Score (NPS) captured via on-page feedback tools

Qualification

Website ManagementCRO InitiativesWeb Analytics ToolsSEO PrinciplesWordPress CMSAccessibility ComplianceDesign SystemProject ManagementAI OptimizationCollaboration SkillsCommunication Skills