Constant Contact · 6 hours ago
Senior Director, Product Marketing
San Francisco Bay Area
Full-time
Hybrid
Director/Executive
$180K/yr - $225K/yr
15+ years expConstant Contact is a company dedicated to empowering businesses, entrepreneurs, and non-profits with the tools they need to succeed online. They are seeking a strategic and dynamic Senior Director of Product Marketing to drive global growth strategy, create messaging strategies, and lead cross-functional efforts to ensure alignment with customer needs and market demand.
EmailEmail MarketingEvent ManagementMessagingSocial Media Marketing
Responsibilities
Own global growth strategy, including market research and market opportunity identification to inform product investments
Create and maintain our messaging strategy as we develop new offerings and enter new markets
Help with resource allocation to ensure appropriate investment is being made in the highest yield areas
Lead cross-functional go-to-market efforts for global markets
Regularly engage with Executives to discuss strategic topics and updates
Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share
Develop clear, consistent narratives across all touchpoints—from web to sales to customer onboarding
Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns
Partner with corporate strategy and research team to conduct market maps, market sizing (TAM/SAM/SOM), competitive analysis, and market research to identify trends and opportunities
Equip marketing, Sales, and Customer Success teams with tools, training, and collateral to effectively convey product value, including messaging guides, pitch decks, datasheets, case studies, claims, and proof points
Qualification
Required
15+ years of experience in SaaS product marketing in consumer or SMB tech, with at least 5+ years in an executive leadership role
Proven track record leading product marketing in high-growth, customer-centric organizations
Exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology
Strong analytical capabilities to interpret data and translate into actionable insights
Expertise in competitive analysis, pricing, packaging, and go-to-market execution
Demonstrated ability to influence cross-functional stakeholders and drive alignment
Inspirational leader with a builder player coach mindset
Committed to hiring, developing, and retaining top talent
Comfortable in fast-paced environments and shifting priorities
Track record of expanding market share in the US and growing and launching internationally
Preferred
MBA preferred
Experience with SMB or prosumer audiences is a strong plus
AI champion and enabler
Benefits
Health and welfare benefits including paid leave
Generous paid time off policy
Competitive benefits package that supports the health and well-being of you and your family
Company
Constant Contact
Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe.
1001-5000 employees
H1B Sponsorship
Constant Contact has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (16)
2023 (16)
2022 (33)
2021 (21)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$423.16MKey Investors
Clearlake Capital GroupGreylock
2025-10-07Private Equity
2021-02-11Private Equity· $400M
2015-11-02Acquired
Leadership Team
Frank Vella
Chief Executive Officer
Jerry Jao
SVP & GM
Recent News
The Journal Record
2025-11-09
Company data provided by crunchbase