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Medical Services of America · 2 days ago

Director of Marketing Home Health

Clearwater, FL

Full-time

Onsite

Lead/Staff, Director/Executive

$95K/yr - $115K/yr

3+ years exp

Medical Services of America is seeking an experienced Director of Marketing for their Home Health division. This role involves maintaining sales and marketing in the assigned territory to build revenue and ensure profitability while maintaining the quality provider image.

Assisted LivingDiabetesHealth CareHome Health CareNutrition

Responsibilities

Establishing new accounts and maintaining existing accounts within assigned territory

Planning, establishing, and maintaining open lines of communication with the area physicians and health care facilities through the PCC’s and AE’s

Works with the PCC’s and AE’s to education and interpret Medicare guidelines for all facets of home care

Meets with PCC’s, AE’s and Administrator on a weekly basis to discuss strategies, planning procedures and goals

Educates all PCC’s and AE’s on any pertinent information regarding relevant policy changes

Performs field assessments of current sales team and future sales team members

Meets regularly with the Regional Director of Marketing and Administrator for the purpose of discussing problems and future planning to keep informed of all pertinent information regarding relevant changes in the health care field and agency policy

Utilizes company’s target focused sales programs to meet the needs of the Agency

Implements and conducts the orientation program of new sales employees

Monitors competition by gathering current market place data

Conducts an annual market territory analysis of top ten competitors and submits to RDOM/Administrator