Spark Foundry · 6 hours ago
Manager, Data & Platforms
New York, NY
Full-time
Onsite
Mid Level
$87K/yr - $137K/yr
3+ years expSpark Foundry is a global media agency that aims to enhance brand engagement through innovative strategies. The Manager, Data & Platforms role focuses on data-driven digital marketing, involving audience strategy, data onboarding, and insights while ensuring client satisfaction through effective communication and strategy implementation.
AdvertisingMarketing
Responsibilities
Work with adtech/MarTech partners and manage day-to-day onboarding of client data
Oversee 1P and 3P data enablement; and match rate tracking, audience distributions, billing tracking
Leverage audience data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations
Extract insights from audience and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
Actively attend training sessions with various vendors and inquire about data and platform capabilities
Develop and present Audience and Data Identity 101 presentations to clients
Assist in the development of client-facing materials, including data presentations and audience performance reports
Develop a strong overall understanding of the client’s business objective and demonstrate through campaign results how data targeting can help them achieve their business goals
Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance sessions with various vendors and inquire about data and platform capabilities
Manages with direction from associate director and director
Requires input for client business-related decisions
Ownership of day-to-day client relationship
Accountable for junior and associate level deliverables
Qualification
Required
3+ years of prior digital advertising experience in a client-services capacity
Expert understanding of third-party ad serving platforms (display, video, mobile)
Experience managing Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
Understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers
Strong understanding with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc
Excellent interpersonal, verbal, and written communications skills. Ability to communicate technical concepts to a non-technical audience
Strong attention to detail and the ability to follow projects through to completion
Highly organized with attention to detail
Strong analytical skills, technical know-how, and strategic thinking
Strong understanding Web analytics tools (e.g., Google Analytics)
Strong understanding Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
Strong understanding of CDP (eg. Salesforce, Adobe, Treasure Data)
Strong understanding data flow within adtech/martech ecosystem
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Spark Foundry
Spark Foundry is one of six global media agency brands within Publicis Media.
1001-5000 employees
H1B Sponsorship
Spark Foundry has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (79)
2024 (30)
2023 (8)
2022 (3)
2021 (5)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Niti Kumar
Chief Executive Officer, Spark Foundry
Sarah Kramer
Global and US CEO, Spark Foundry | Publicis Groupe Client Leader
Recent News
2025-11-16
2025-09-29
Company data provided by crunchbase