Apply on Employer Site

Tinuiti · 6 hours ago

Paid Search, Sr Strategist

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $120K/yr

7+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media. As a Paid Search Senior Strategist, you will oversee campaign lifecycles, optimize performance, and communicate effectively with clients while mentoring junior team members.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Campaign Management: Efficiently oversee campaign lifecycles, ensuring successful launches and optimization for ROI. Consistently seek out and pursue opportunities for innovation and growth

Performance Tracking & Optimization: Effectively forecast, advise and manage substantial budgets, and optimize bids for efficient campaign performance

Data Analysis & Reporting: Interpret diverse data to make data-driven decisions, optimizing campaigns

Collaboration: Effectively communicate insights across disciplines, fostering holistic search performance (ie: across Organic, Paid Social, etc.). Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development. Actively seek opportunities for mentorship, while 'managing up' as necessary

Client Communication: Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations

Qualification

Paid Search expertiseGoogle Ads CertificationCampaign managementData analysisGoogle AnalyticsCompetitive reporting toolsMultitaskingMicrosoft ExcelMicrosoft PowerPointCommunicationInterpersonal skillsTime managementMentoring

Required

7-10 years of experience in Paid Search demonstrating in-depth expertise in campaign management and optimization with a proven track record in effectively managing substantial monthly campaign budgets ($250K+)

Experience and proficiency in utilizing competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights, demonstrating an analytical approach to campaign insights and strategy refinement

Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices

Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai) highlighting a comprehensive understanding of diverse advertising tools and platforms

Practical experience and proficiency in leveraging Google Analytics, showcasing a robust understanding of web analytics tools and data-driven decision-making

Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)

Demonstrated success in analyzing data and using analytics tools to drive marketing decisions

Advanced computer skills including Microsoft Excel & PowerPoint

Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives

Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams

Preferred

Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping)

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources