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Gradient Labs · 1 month ago

Founding Growth Marketer

New York, NY

Full-time

Hybrid

Senior Level

Gradient Labs is a startup on a mission to revolutionize customer service through AI technology. They are seeking a Founding Growth Marketer to establish demand generation and pipeline creation, granting autonomy over strategy and budget while focusing on innovative marketing channels.

Artificial Intelligence (AI)Business Process Automation (BPA)Customer ServiceFinancial ServicesFinTech

Responsibilities

Drive Demand Generation: Build and manage full-spectrum demand programs to build a consistent, qualified flow of pipeline to Sales

Execute Strategic ABM: Design and scale end-to-end Account-Based campaigns, including targeting, personalised outreach, and retargeting high-value accounts

Own the GTM Stack: Own the marketing technology stack (Hubspot, Apollo, Clay) and leverage modern GTM automation tools (e.g., n8n) to stitch together data sources, extract signals, and act on them, at scale. Coding experience is not required, just a deep curiosity and the ability to learn new tools quickly

Collaborate with Sales: Partner with Sales on pipeline planning, ICP refinement, data enrichment, and smooth lead-handoff processes

Optimise Full-Funnel Performance: Track, analyse, and optimise full-funnel metrics (CAC, conversion rates, lead quality) and run continuous experiments to maximise results