Senior Audience Development Manager, The California Post jobs in United States
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The Wall Street Journal · 1 month ago

Senior Audience Development Manager, The California Post

positionLos Angeles - Pico Blvd
timeFull-time
remoteOnsite
senioritySenior Level
money$90K/yr - $115K/yr
date5+ years exp

The Wall Street Journal is launching The California Post, a new newsroom aimed at providing bold journalism for California. The Senior Audience Development Manager will be responsible for executing audience optimization strategies to enhance discoverability and engagement across various platforms.

FinanceFinancial ServicesInternet

Responsibilities

Lead The California Post’s audience optimization and discovery strategy for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search
Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence
Develop and own optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform
Manage optimization strategy for homepage, landing pages, and article templates to improve discoverability, engagement, and conversions
Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies
Work with the New York Post’s newsletter editor to execute data-informed newsletter strategies focused on subscriber growth, acquisition, and audience retention
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time
Stay ahead of industry shifts, platform algorithms, and evolving search standards; translate changes into actionable newsroom strategies
Participate in editorial meetings and contribute real-time optimization insights to shape coverage
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom

Qualification

SEOAudience developmentMulti-platform optimizationAnalytics toolsCommunication skillsOrganizational skills

Required

5-7 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google's evolving web standards
Ability to balance priorities and thrive in a fast-paced start-up environment
Ability to be both a self-starter and team player
Strong interpersonal and communication skills are required
Highly organized with excellent attention to detail

Preferred

Experience in a California-based newsroom is a plus
Social media optimization experience a plus
Proficiency in structured data/schema.org is a plus

Benefits

A comprehensive and highly competitive benefits package
A variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits
Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce

Company

The Wall Street Journal

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Winner of 40 Pulitzer Prizes for outstanding journalism, The Wall Street Journal includes coverage of U.S.
dateFounded in 2014
location
Beijing, Beijing, CHN
people-size1001-5000 employees
web-link
https://www.wjs.com/

Funding

Current Stage
Late Stage
Total Funding
$0.49M
2015-03-31Angel· $0.49M

Leadership Team

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Nitin Rakesh
Member, CEO Council
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Oren Zaslansky
Member, CEO Council
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Company data provided by crunchbase