Fitzco · 1 month ago
Director of New Business & Marketing
Atlanta, GA
Full-time
Hybrid
Director/ExecutiveFitzco is a fully integrated agency with capabilities across various domains including advertising and digital marketing. The Director of New Business and Marketing will be responsible for creating and implementing business strategies to develop a robust new business pipeline and will lead the agency’s new business pitch process to secure new clients.
AdvertisingContentMarketingMedia and EntertainmentSocial Media
Responsibilities
Co-creating the agency’s new business strategy for the fiscal year and presenting this to the executive leadership team for approval
Translating agency objectives and targets into annual plans with the agency department leads, identifying specific business sectors, type of work and a plan for targeting this desired client list
Representing the agency as the first point of contact for prospective clients; understanding their needs and objectives and presenting this to the leadership team
Managing and completing detailed prospective Requests for Information (RFIs) and Requests for Procurement (RFP)
Tracking the agency wins and losses and review process
Using an innovative approach to data analytics, to target (possibly existing) new clients with highly personalized solutions and messages, improving response and conversion rates substantially and dramatically improving ROI
Analyzing and managing the new business budgets and financial information to make informed commercial decisions
Engaging the agency with the annual plan to ensure their commitment and supporting teams as pitches arrive throughout the year
Presenting the agency’s USP and positioning the agency to maximum effect
Influencing prospective client engagement
May be required to shape, manage and train in the new business process as the agency enters a pitch situation
Establishing the fee for a pitch with the CFO & CEO, possibly in partnership with the executive leadership team
Identifying event opportunities to target prospective clients
Ensuring that there is no conflict of interest in working with a potential client
Possibly partnering with other agency leaders to develop and manage client events
Qualification
Required
Significantly experienced in business development and income generation management
Understand the agency's financial model and can make appropriate decisions such as whether to accept a client's terms
Well versed in the agency's products and services and can present these to prospective clients
Confident in assessing a client brief to determine a match between the client objectives and the agency's capability to deliver on the brief
Confident in knowing when to make an informed decision to say 'no' to a client brief
Knowledgeable about the agency's competitors and their market position
Skilled at relationship management; identifying prospects, responding to prospects and supporting the team to convert prospects into clients
Good strategic thinkers, with the ability to undertake strategic planning
Strong influencing ability and gravitas for internal and external engagement
Skilled at establishing and building an empathetic and commercial relationship
Highly collaborative as they are required to work across the agency
Bachelor's Degree
Strong organizational and administrative skills with the ability to prioritize tasks and meet deadlines
Excellent communication skills, both verbal and written, with a keen attention to detail
Flexibility to adapt to changing priorities and responsibilities in a fast-paced environment
Exhibits strong discretion and confidentiality when handling sensitive information
Preferred
Media experience preferred
Company
Fitzco
Fitzco is an advertising company that offers strategic planning, content creation, creative ideas, marketing, and social media services.
Founded in 1983
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-04-23Acquired
Leadership Team
Dave Fitzgerald
Founder + CEO
Recent News
Mergers & Acquisitions
2025-08-23
Company data provided by crunchbase