Per Scholas · 12 hours ago
Director, Product Marketing & Enrollment — Career Accelerator
United States
Full-time
Remote
Director/Executive
$70K/yr - $75K/yr
7+ years expPer Scholas is dedicated to driving mobility and opportunity in technology through rigorous tech training. They are seeking a Director of Product Marketing & Enrollment to lead the growth strategy for the Career Accelerator program, focusing on marketing, recruitment, and enrollment to connect learners with career opportunities.
Information Technology & Services
Responsibilities
Design and lead a comprehensive go-to-market and enrollment growth strategy for the Career Accelerator, encompassing brand positioning, marketing, recruitment, admissions, and conversion optimization
Oversee and grow the Career Accelerator Recruitment and Admissions team, managing three core functions: Recruitment – Generate awareness and leads across alumni and working professionals nationwide. Admissions – Build and oversee equitable, efficient, and data-driven admissions processes that identify motivated learners aligned to Career Accelerator offerings. Enrollment – Drive conversion from inquiry to enrollment through optimized funnel management, communication, and learner engagement
Collaborate closely with the SVP – Career Accelerator, Product, and Data teams to align marketing and enrollment strategies with program capacity, learner demand, and market insights
Set and achieve key enrollment milestones to meet 2026 and 2030 learner goals while maintaining quality, diversity, and equity in learner representation
Lead the end-to-end marketing lifecycle — awareness, interest, consideration, and decision — for Career Accelerator courses (both instructor-led and asynchronous)
Develop and refine messaging, positioning, and campaigns that articulate the value of upskilling and reskilling for working adults and alumni
Partner with internal teams and external vendors to deploy multi-channel marketing campaigns (digital, email, paid media, partnerships, social, and events)
Define and manage brand standards, ensuring that all messaging aligns with Per Scholas’s mission, values, and learner voice
Leverage data to optimize campaign performance, audience targeting, and conversion rates across the funnel
Lead, coach, and grow a high-performing team of recruiters, admissions specialists, and marketing professionals focused on achieving ambitious enrollment targets
Implement best practices in CRM management, marketing automation, and data analytics to track KPIs, forecast trends, and report on progress
Build scalable systems and workflows that create an exceptional learner experience from first contact to enrollment
Ensure all recruitment and admissions processes uphold equity, accessibility, and learner-first principles
Partner with the Career Accelerator Product team to ensure marketing accurately reflects course design, learning outcomes, and employer relevance
Collaborate with the Development and Communications teams to share impact stories and amplify Career Accelerator’s visibility among funders, partners, and learners
Serve as a thought leader and spokesperson for Career Accelerator’s growth — both internally and externally — demonstrating how strategic marketing and enrollment drive social impact and workforce equity
Qualification
Required
7–10+ years of professional experience in marketing, enrollment management, or growth leadership within education, workforce development, or technology sectors
Proven success scaling marketing and enrollment pipelines for adult learning or training programs, ideally exceeding multi-thousand learner goals
Demonstrated ability to develop and execute national go-to-market strategies with measurable impact on awareness, leads, and enrollment
Experience managing diverse, multi-functional teams and fostering high performance, accountability, and professional growth
Deep understanding of digital marketing, CRM systems (e.g., HubSpot, Salesforce), funnel analytics, and conversion optimization
Skilled in branding, storytelling, and product marketing tailored to adult learners, alumni, and working professionals
Experience managing marketing campaigns across multiple channels — paid, organic, partnerships, and community outreach
Strong analytical skills and fluency with metrics, dashboards, and insights that inform strategy and decision-making
Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree or equivalent experience preferred
Mission-driven leader committed to diversity, equity, and inclusion in education and the workforce
Empathetic communicator and collaborative team player who thrives in fast-paced, evolving environments
Growth-minded, adaptable, and energized by the opportunity to build and scale something new from the ground up
Company
Per Scholas
Per Scholas is proud to celebrate 30 years of fostering economic mobility by giving individuals from diverse backgrounds access to high-growth tech careers.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Damon Lucky
Chief Executive Officer
Kenneth L. W.
Executive Vice President, Advisor to the CEO
Company data provided by crunchbase