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Genesys · 2 weeks ago

Director, Business Development North America

Durham, NC

Full-time

Hybrid

Director/Executive

$123K/yr - $229K/yr

6+ years exp

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. The Director of Business Development will lead a team responsible for prospecting and setting up qualified appointments for sales teams, driving pipeline growth and market expansion across North America.

Artificial Intelligence (AI)Cloud ComputingSaaSSoftware

Work & Life Balance

Responsibilities

Develop and execute a comprehensive strategy and process for driving opportunity creation, ensuring alignment with organizational goals and sales targets

Be able to analyze results from marketing campaigns and deliver impactful feedback to marketing & sales leadership on lead quality, volume, and demo quality to build a pipeline to achieve and exceed revenue goals

Create and deliver accurate analysis of individual/team results and maintain reporting to accurately track and manage Business Development Rep metrics

Evaluate trends to identify areas for improvement and surface best practices

Drive the recruitment and onboarding of new Business Development reps in line with the future organizational strategy

Partner with Sales and Enablement leadership to develop a career progression plan for all new team members, coaching them to succeed in this role and future roles

Utilize key data points to drive the performance of the segment, consistently assessing metrics to optimize strategies and tactics. Leverage performance insights to adjust processes and enhance results

Partner with Demand Gen to refine BDR messaging, ensuring value-driven outreach that resonates with target personas

Leverage AI-driven insights and intent data from tools such as 6sense and UserGems, combined with dynamic target account methodologies, to optimize lead targeting and engagement strategies

Continuously enhance BDR processes to improve efficiency, scalability, and alignment with Sales and Marketing, ensuring seamless opportunity progression through the sales funnel

Champion a culture of learning and innovation, fostering continuous improvement through peer coaching, best practice sharing, and professional development programs

Implement career progression frameworks to develop BDRs into future Account Executives, Sales Leaders, or other GTM roles

Qualification

B2B SaaS experienceSalesforceSalesLoftAnalytical mindsetCoaching skillsLeadership skillsListening skillsCommunication skillsPresentation skills

Required

Bachelor's degree or equivalent experience

6+ years of experience in sales development, with at least 3 years leading leaders within a B2B SaaS environment

Demonstrated experience in leading and mentoring high-performing BDR/sales teams in high-growth organizations and influencing change at an organizational level

Exceptional leadership, coaching, and communication skills—able to inspire teams, align cross-functional stakeholders, and drive execution

Strong analytical mindset, with expertise in translating performance data into actionable sales development improvements

Deep understanding of technologies including Salesforce and SalesLoft, ABM platforms like 6sense, AI-driven sales engagement tools, and data enrichment/analytics platforms

Excellent presentation and listening skills, with the ability to engage effectively with executive stakeholders