Acuity Eye Group · 10 hours ago
Director of Optical Strategy
Santa Ana, CA
Full-time
Onsite
Director/Executive
7+ years expAcuity Eye Group is focused on enhancing its Optical division and is seeking a Director of Optical Strategy to lead this effort. This role involves developing multi-year strategies, optimizing performance across locations, and ensuring alignment between optical and clinical operations to maximize revenue and patient experience.
EyewearHealth CarePersonal HealthProfessional Services
Responsibilities
Develop and lead AEG’s multi-year Optical Strategy, including footprint optimization, merchandising, pricing, and revenue growth pathways
Translate enterprise goals into actionable operating plans, KPIs, and performance expectations for all optical locations
Partner with COO, Finance, and Regional Directors to establish annual budgets, capture targets, and P&L objectives for optical
Drive consistent standards across locations for visual merchandising, pricing, promotions, and product mix
Evaluate current workflows and implement standardized best practices to improve patient flow, sales conversion, capture rate, and cycle times
Lead performance reviews of optical operations across all regions; identify gaps and build improvement plans
Establish and maintain Optical Scorecards, providing regular performance reporting by region, practice, provider, and staff
Develop SOPs for optical processes, quality standards, merchandising, staffing, and inventory management
Strengthen OD/MD relationships to optimize optical handoffs, communication, and clinical-to-retail coordination
Partner with Regional Directors and Practice Managers to ensure alignment between optical teams and clinic operations
Support onboarding and development for optical staff and leaders; collaborate with HR on role design, competencies, and training
Lead collaboration with the Senior Director, Product & Merchandising on frame assortment, pricing tiers, promotions, vendor partnerships, and product innovation
Monitor sales trends, customer insights, and competitive benchmarks to refine product and pricing strategy across regions
Partner with Finance to monitor and improve optical P&L, including revenue, cost of goods, labor ratios, margins, and inventory turns
Deliver financial projections, ROI analyses, and models supporting growth opportunities and capital investments
Identify underperforming practices and develop targeted action plans with clear timelines and outcomes
Develop strategies for expanding optical services, including new store openings, remodels, relocations, and brand experience upgrades
Evaluate market trends and define opportunities for new offerings (premium lens packages, digital retail, eyewear programs, etc.)
Support integration of new acquisitions or locations into AEG’s optical model
Qualification
Required
Bachelor's degree required; Master's preferred (MBA, MHA, or similar)
7–10+ years in optical retail, ophthalmology/optometry operations, merchandising, or multi-site retail leadership
Demonstrated success leading multi-site, multi-state teams or influencing large operational structures
Strong understanding of optical sales processes, merchandising, optical retail KPIs, and P&L management
Excellent communication, leadership, and stakeholder-management skills
Highly data-driven with the ability to build and interpret dashboards, KPIs, and financial reporting
Experience guiding change management, operational improvement, or large-scale project execution
Benefits
Annual Performance Bonus: 20–30%
Company
Acuity Eye Group
At Acuity Eye Group, our vision is to create the largest network of vertically integrated ophthalmic service clinics in the US, physician-owned and professionally managed.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Bill Vaughan
Chief Executive Officer
Jeffrey Cho
Chief Operating Officer
Company data provided by crunchbase