Plaid · 10 hours ago
Social Media Lead
San Francisco, CA
Full-time
Onsite
Senior Level
$160K/yr - $210K/yr
7+ years expPlaid is a company dedicated to transforming the way people interact with their finances by building tools and experiences for developers. They are seeking a Social Media Lead to enhance brand awareness and engagement across various social media platforms through strategic and creative storytelling.
BankingFinancial ServicesFinTech
Responsibilities
Write copy for social that is aligned with Plaid’s brand voice and tone and is relevant to our audience
Design social creative using templates, brand-approved graphics, and imagery in Canva, Figma, or a similar tool
Manage an editorial calendar that aligns with Plaid’s brand moments, campaigns, product announcements, and more
Engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers
Monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways
Analyze the performance of social channels, report on results, and uncover insights on optimization opportunities
Build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more
Write social posts for members of our leadership team to engage their networks around announcements and brand moments
Lead creative brainstorming sessions to find new opportunities to tell Plaid’s story via social media
Become an expert on telling the stories of our customers and employees to showcase our strong network and connections
Provides feedback on creative concepts and ways to translate this into social-first content
Qualification
Required
7+ years of social media strategy and execution experience in B2B, ideally in fintech
Experience with video and design tools: Figma (a must), Descript (or similar tool), Canva (or similar tool)
Proven success building organic social programs that grow engagement and elevate brand reputation
Ability to translate technical or complex topics into approachable, audience-driven narratives
A passion for storytelling grounded in substance
Strong creative skills across copywriting, tone, and visual storytelling, with an instinct for what performs on modern social platforms
Analytical mindset: skilled in using data and insights to inform content and iterate quickly
Organized, detail oriented, and collaborates well cross-functionally
Comfortable working in fast-paced, ambiguous environments, balancing strategy with execution
Benefits
Medical
Dental
Vision
401(k)
Company
Plaid
Plaid develops financial technology infrastructure that enables applications to connect with users' bank accounts and financial data.
501-1000 employees
H1B Sponsorship
Plaid has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (41)
2023 (42)
2022 (53)
2021 (30)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$1.31BKey Investors
Franklin TempletonAltimeter CapitalGoldman Sachs Investment Partners
2025-04-03Series Unknown· $575M
2025-04-03Secondary Market
2023-10-19Series Unknown
Leadership Team
Zachary Perret
Co-Founder & CEO
Eric Sager
COO
Recent News
Spark Capital
2025-12-31
2025-12-31
felicis.com
2025-12-29
Company data provided by crunchbase