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Perrigo Company plc · 4 hours ago

Associate Brand Manager - Women's Health

Grand Rapids, MI

Full-time

Hybrid

Mid Level

$95K/yr - $118K/yr

4+ years exp

Perrigo Company plc is a leading player in the European Consumer Self-Care market and the largest U.S. store brand provider of over-the-counter and infant formula. They are seeking an Associate Brand Manager to support brand initiatives, including competitive surveillance, social media planning, and project management within their marketing team.

BiotechnologyManufacturingPharmaceutical

Responsibilities

Lead monthly performance reporting based on consumption data

Monitor category/competitive activity and performance to inform strategy and/or tactical pivots needed

Play integral role in monthly demand planning cycle through forward looking expectations driven by performance trends

Support ad hoc analyses as needed

Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels

Lead Medical, Legal, and Regulatory weekly content review process to ensure all content is compliant before going live

Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs

Partner with Commercial Strategy group to commercialize and execute in-store and online Shopper strategy to support customer specific business objectives and merchandising plans

Support budget management inclusive of PO development, tracking, contract reviews, and finance updates

Lead business needs pertaining to master data, compliance, and inventory management

Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs

Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative

Partner with Medical, Legal and Regulatory to ensure in-market risk is minimized

Maintain repository of all graphics for sales reviews, agency support, etc

Stage Gate deliverables, meeting management, project management, file maintenance, sales samples coordination, budget management, art conversions and ad hoc analyses & performance reporting

Qualification

CPG Brand ManagementShopper MarketingProject ManagementAnalytical AcumenMS ExcelMarketing CreativityDetail OrientationCommunication SkillsTime ManagementSelf-Motivation

Required

Typically these skills are acquired with a Bachelor's degree in Business, Marketing or a related field

Typically 4+ years of experience

Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills

Requires the ability to influence internal teams without authority

Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots

Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations

Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required

Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines

Drives for results based on the strategy with minimal supervisor oversight

Up to 20% travel may be required

Preferred

Master's Degree/MBA preferred

2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus

Benefits

Competitive compensation

Benefits tailored to supporting you and your family

Career development opportunities

Company

Perrigo Company plc

Glassdoor3.5

Perrigo is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula.

Founded in 1887

Dublin, Dublin, IRL

5001-10000 employees