Real Chemistry · 5 hours ago
starpower - Digital Director, Insights & Audience
United States
Full-time
Remote
Lead/Staff, Director/Executive
$95K/yr - $135K/yr
5+ years expReal Chemistry is a global agency focused on transforming healthcare through scientific expertise and innovative marketing strategies. The Digital Director, Insights & Audience will analyze audience intelligence and market data to provide actionable insights that shape brand strategies and enhance campaign performance for clients in the healthcare sector.
Health Care
Responsibilities
Analyze audience intelligence platforms (e.g. Global Web Index (GWI), Comscore, Statista, Audiense, etc) to uncover demographic, psychographic, and behavioral insights
Identify category dynamics and competitor activity for target audiences
Support development of dashboards, trackers, and reports to monitor brand health, share of voice, and campaign performance for clients
Translate consumer and brand data into digestible insights for strategy, creative, and account teams
Partner with internal teams and clients to ensure insights directly shape planning and execution
Train colleagues and clients on best practices in audience intelligence and social listening
Stay current on tools, methodologies, and emerging best practices in data-driven marketing
Support social listening tool management (e.g. Brandwatch, Meltwater, Sprinklr)
Build and maintain audience segmentations using social, behavioral, and market data
Identify emerging communities, cultural shifts, and consumer behaviors
Partner with strategy teams to translate consumer insights into actionable brand strategies
Synthesizing market, competitor, and category data into actionable intelligence
Lead management and optimization of social listening tools
Proactively monitor and analyze online conversations to identify trends, sentiment, share of voice, and brand health
Deliver real-time and long-term insights that support campaign planning, brand reputation management, and influencer identification
Translate raw data into clear, compelling insights and recommendations for account leaders and clients
Deliver comprehensive reports highlighting opportunities, risks, and industry shifts
Present insights in a consultative manner, driving strategic conversations
Qualification
Required
5–7+ years in analytics and audience intelligence ideally within marketing, advertising or consulting
Strong skills in data analysis, visualization, and storytelling (Excel, Tableau, Power BI)
Hands-on experience with leading social listening and audience intelligence platforms
Experience synthesizing data from multiple sources into unified insights
Detail-oriented, analytical, and curious about consumer behavior and cultural trends
Benefits
Free snacks to keep you running all day long
Generous holiday and paid time off
Options for private medical, dental, and vision plans
Support in saving for the future
Mental wellness coaching and support
Access to more than 13,000 online classes with LinkedIn Learning
Company
Real Chemistry
Real Chemistry is a health innovation company dedicated to making the world a healthier place for everyone
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Andy Johnson
Chief Information Officer
J
Jeff Byrne
Director of Engineering
Recent News
2025-10-31
2025-10-27
globallegalchronicle.com
2025-10-26
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