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PVH Corp. · 2 months ago

Sr Manager Marketing, Wholesale & Licensing - Tommy Hilfiger

New York, NY Tommy Hilfiger Office

Full-time

Hybrid

Mid, Senior Level

$121K/yr - $164K/yr

7+ years exp

PVH Corp. is the parent company of TOMMY HILFIGER, one of the world’s most recognized global lifestyle brands. The Senior Manager, Marketing (Wholesale & Licensing) will drive marketing initiatives for North America Wholesale and Licensed businesses, collaborating with various teams to enhance brand presence and commercial growth.

ChildrenFashionRetailWomen's

No H1B

Responsibilities

Create and execute comprehensive marketing plans to support North America Wholesale and Licensed businesses across multiple product categories - increase brand desire and commercial growth in line with the PVH+ strategic plan

Develop strong seasonal content briefs designed to deliver business growth and brand elevation across all consumer touchpoints

Ensure that creative execution of all marketing materials follows seasonal and brand guidelines

Cultivate strong relationships with key accounts and licensee partners to identify marketing opportunities which are well-aligned with the Tommy Hilfiger brand

Act as the point person for all marketing needs, assets, and communications across accounts, licensees, and internal sales teams

Create and drive seasonal marketing strategies across all consumer touchpoints and tailored to each wholesale account’s business needs

Be a master storyteller, obsessing over the consumer journey from discovery to purchase

Develop in-store POS materials, outposts, and digital brand shops to serve as branded destination points across all media; lead the execution of in-store and digital experiences

Pitch new ideas and secure budget necessary to achieve desired outcomes

Own annual marketing budgets to support wholesale accounts and licensees; manage budget tracking and reporting

Ensure all marketing strategies are quantifiable, and true to the brand; use KPI’s + insights from each initiative to make informed, strategic decisions for future initiatives

Leverage all insights available to develop a deeper understanding of the evolving TH consumer

Stay on top of market trends to inform innovative approaches to stand out and cut through with consumers

Support Licensees on their marketing initiatives including but not limited to seasonal content, packaging, media strategies and product launches

Qualification

Retail marketing experienceBrand marketing experienceProject managementBachelor's degree in MarketingAdobe Creative SuiteMS Office proficiencyProactive approachMaster storytellerCommunication skillsDetail orientedFlexibility

Required

7+ years of retail & brand marketing/advertising experience

Ability to think strategically, apply analytics and implement tactically to influence outcomes

Flexibility to adapt to changing business needs and shifting priorities

Ability to forecast effects of decision making prior to implementing

Proactive approach with an ability to multitask

Ability to think ahead and build for success

Strong presenter with excellent communication skills, both written and oral

Detail oriented, with strong project management and time management skills

MS Office – including Excel, PowerPoint & Outlook

Oversees Coordinator, Marketing (Wholesale & Licensing)

Responsible to develop and manage Wholesale and Licensing marketing budgets

Role is expected to lead all Wholesale and Licensing Marketing day-to-day projects (collateral/point-of-sale materials, PKG, .com imagery, etc.) and be the point person for all integrated and specialized campaigns

Ability to handle multiple tasks/projects with adherence to deadlines. Detail oriented and innovative traits are necessary

Seeks to understand priorities as set forth with Brand/PVH+ plans and uses those as guidelines for ongoing recommendations and decision making

Flexibility required to respond to changing needs of the business with adherence to deadlines and shifting priorities

Some travel may be required

Ability to think strategically and execute with precision