LendingClub · 4 months ago
Marketing Automation Manager
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
4+ years expLendingClub Corporation is the leading digital marketplace bank in the U.S., dedicated to helping members secure loans and achieve financial goals. The Lifecycle Marketing Automation Manager will lead the strategy and execution of multi-channel lifecycle campaigns, optimizing customer engagement through data-driven insights and collaboration across teams.
Consumer LendingCreditFinanceFinancial ServicesFinTechLendingPeer to PeerPersonal Finance
Responsibilities
Support the development and execution of lifecycle marketing campaigns across the user journey, including onboarding, engagement, retention, and win-back programs
Build and manage multi-channel marketing automations (email, SMS, push, in-app, and site messaging) using event-triggered and real-time logic in collaboration with cross-functional partners
Partner with Product Marketing and Product teams to launch lifecycle programs that support new features and product adoption
Execute campaigns using enterprise-grade platforms such as Salesforce Marketing Cloud, Braze, Iterable, or Adobe Campaign
Develop dynamic, data-driven content using AMPscript, Liquid, or JavaScript to support personalization and conditional logic
Leverage SQL and scripting to build advanced segmentation and targeting logic within large, complex datasets
Collaborate with Engineering, Data Science, and MarTech to ensure real-time and batch data integrations between internal systems and marketing platforms
Maintain and optimize marketing data pipelines and schemas to ensure consistent and accurate customer profiles and events
Implement custom events, behavioral triggers, and predictive scoring models for journey targeting
Develop a comprehensive testing framework to run multivariate and holdout-group experiments across lifecycle touchpoints
Continuously iterate on journeys and creatives using a scientific, data-driven approach
Ensure compliance with GDPR, CAN-SPAM, TCPA, and CCPA, working closely with Legal and Security teams
Monitor deliverability and inbox placement, and manage IP warming, bounce handling, and domain authentication protocols (SPF, DKIM, DMARC)
Maintain clear QA protocols, campaign documentation, and change management procedures
Lead cross-functional project teams involving Product, Engineering, Creative, and Analytics to launch and scale lifecycle initiatives
Guide junior marketers or contractors on campaign best practices, technical builds, and optimization strategies
Contribute to the long-term vision of customer lifecycle marketing and automation maturity roadmap
Qualification
Required
4-6 years in lifecycle marketing, CRM, or marketing automation, with deep technical expertise in campaign building, data flows, and personalization at scale
Bachelor's degree or higher in Marketing or related field; or equivalent work experience
Expert-level proficiency in enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign) with hands-on experience deploying simple to complex push notification, SMS and email campaigns
Advanced HTML/CSS skills required; comfortable building email templates, revising them, Translating design layout to mobile friendly email templates
Intermediate SQL skills required; comfortable writing queries against large customer datasets and integrating external data sources
Hands-on experience with scripting languages such as AMPscript, Liquid, JavaScript, or equivalent
Familiarity with data warehouses, CDPs (e.g., Segment, mParticle), and real-time event tracking tools (e.g., Snowplow, Mixpanel, Amplitude)
Solid knowledge of email deliverability, compliance frameworks, consent management, and multi-channel privacy regulations
Proven success building and optimizing campaigns that impact activation, retention, upsell, and LTV
Exceptional project management and stakeholder communication skills
Experience in fast-paced, growth-stage environments (e.g., fintech, SaaS, eCommerce, marketplaces)
Company
LendingClub
Since our founding in 2007, we have transformed the banking industry by bringing a traditional credit product - the installment loan - online and we’ve been on the fast track ever since.
1001-5000 employees
H1B Sponsorship
LendingClub has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (26)
2021 (19)
2020 (106)
Funding
Current Stage
Public CompanyTotal Funding
$392.23MKey Investors
Kleiner PerkinsUnion Square VenturesFoundation Capital
2017-04-09Post Ipo Equity
2014-12-11IPO
2014-08-22Series Unknown
Leadership Team
Scott Sanborn
CEO
Drew LaBenne
Chief Financial Officer
Recent News
p2p-banking.com
2025-12-24
Company data provided by crunchbase