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Warner Music Group · 9 hours ago

VP, Creative Services

New York, NY

Full-time

Onsite

Director/Executive

$140K/yr - $165K/yr

8+ years exp

Warner Music Group is a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs. The VP, Creative Services will lead the marketing and brand partnerships for Warner Chappell's Creative Services department, focusing on amplifying songwriters and their catalogs through strategic marketing initiatives.

Digital EntertainmentMedia and EntertainmentMusic

Responsibilities

Lead the marketing cohort including coordination across global markets (local franchising of services, ambassador coordination, priority harvesting and weekly triage)

Standardize the marketing process globally including establishing goals and ROI expectations, campaign development, execution, and case studies with clear takeaways

Standardize global campaign and uplift tracking from marketing activity, including consumption, brand building and revenue expectations

Develop high impact capabilities at a local level, that can be executed with limited resources as a way to support writer/catalog needs around the world

Ensure local teams are coordinated across campaigns and activations

Ensure proper capacity planning and resource allocation across marketing team including local market ambassadors

Support local CS ambassadors on team processes, tools, best practices, and execution standards focused on culturally relevant activations that add value for each market

Develop culturally relevant and impactful strategic and brand partnerships around the world to amplify songwriters, catalogs and songs

Establish and develop high-level marketing and cultural insights to efficiently connect songwriters and catalogs with new audiences

Contribute to Creative Services pitch decks, company presentations, and meetings with songwriters and managers, communicating the team vision and success stories

Strategic Campaign Planning & Analysis (Prioritisation and triage, benchmarking, campaign goal and budget setting, high-level reporting and data collection standardisation, case study and feedback strategy)

Help team prioritize on a weekly basis to ensure projects are executed and songwriters are serviced efficiently

Stakeholder Management & Collaboration (incl. mgmt, estates, inter-departmental, WMG and external label cross-collaboration and relations)

Participate in cross-functional coordination between CS pillars (marketing, digital optimization, IP dev, special projects, samples) to optimize across limited resources

Standardize global campaign and uplift tracking from marketing activity, including consumption, brand building and revenue

Contribute to reporting systems that provide visibility into CS marketing activities and impact across territories

Lead marketing team and drive strategy across campaigns for songwriters and catalogs

Develop brand partnerships and commercial opportunities strategy aligned with catalog and songwriter amplification

Coordinate with Warner Music Group's catalog marketing team on shared initiatives

Ensure marketing executions align with broader CS capabilities (digital, sync moments, trending opportunities)

Drive marketing innovation that supports writer/catalog amplification goals

Oversee workflow from marketing plan development, to execution, to project case studies

Build comprehensive marketing plans incorporating multiple CS capabilities

Manage stakeholder alignment on campaign objectives, timelines, and deliverables

Analyze performance data, streaming trends, sync activity, cultural momentum to identify focus catalogs

Create quarterly/annual campaign timeline including frameworks with clear rationale

Oversee global campaign planning, budget setting and goal setting with US, UK leads and CS global ambassadors - establish benchmarks for team, within WMG and industry frameworks

Monitor marketing spend, campaign performance and adjust strategies based on results

Develop executive-level reporting on impact, resource allocation, and strategic outcomes

Collaborate with A&R, Sync, Catalog teams on integrated writer/catalog strategies

Coordinate CS activities with broader WCM creative operational initiatives

Represent CS in cross-departmental planning discussions

Collaborate with Business Insights and Deals Office to determine priority campaign candidates

Lead creation of materials for pitch meeting and purchase proposals

Operational Efficiency: Optimal resource allocation driving measurable improvement in CS output/impact

Global Capability: Local ambassadors effectively executing CS initiatives with consistent quality

Marketing Impact: Successful campaigns driving awareness, engagement, and commercial outcomes for priority catalogs

Strategic Prioritization: Data-driven catalog focus delivering ROI on CS investments

Stakeholder Satisfaction: Strong collaborative relationships across various internal and external teams

Qualification

Music marketingBrand partnershipsData-driven decision makingProject managementStrategic planningStakeholder managementCross-functional collaborationOperational efficiencyCultural insightsCommunication skills

Required

8-10+ years experience in music marketing, creative services, or artist/catalog marketing

Proven ability to deliver results while managing complex operations with multiple stakeholders and priorities

Strong project management skills with ability to drive execution and excellence across distributed teams

Experience building processes, frameworks, and capabilities that scale globally

Strong executive communication skills at both a high level and within daily operations

Deep understanding of music marketing across digital, social, partnerships, and traditional channels

Track record of successful catalog/artist marketing campaigns

Experience with brand partnerships and commercial opportunity development

Understanding of sync, streaming, and modern music consumption trends

Data-driven decision making using streaming, social, sync, and market intelligence

Ability to synthesize complex information into clear strategic recommendations

Strong prioritization skills balancing short-term execution with long-term strategy

Experience developing teams and building capabilities across geographies

Excellent stakeholder management and cross-functional collaboration skills

Strong communication skills for both hands-on execution and executive-level reporting

Comfortable operating at both strategic and tactical levels

Preferred

This position requires someone who can zoom in and zoom out - developing high-level catalog strategies while ensuring day-to-day execution excellence

The ideal candidate has a pulse on culture and is equally comfortable analyzing data to prioritize catalogs, building global operational capabilities, leading marketing campaigns, and coordinating across multiple internal and external stakeholders

This role requires someone who can be creative, operationally mindful and think strategically