Publicis Communications · 1 month ago
Digital Media Analyst
Los Angeles, California
Full-time
Hybrid
Senior Level
$72K/yr - $105K/yr
5+ years expPublicis Communications is a part of Publicis Groupe, a global network of creators and doers. The Digital Media Analyst will track and interpret performance across various digital channels, providing insights and recommendations to optimize digital campaigns for clients, particularly Lexus.
Marketing & Advertising
Responsibilities
Design, analyze, and interpret data reports from different sources - both quantitative and qualitative
Identify client objectives and advise on measurement strategies
Benchmark performance across online channels
QA / optimize tracking processes across different teams: tagging, trafficking, reporting
Design and implement digital dashboards for internal and external stakeholders
Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics and competitive activities
Tell stories through data, adapting the message to different internal and external audiences
Develop ideas for cross-channel, cross-device and O2O attribution
Assist in educating internal and external shareholders on the impact of digital marketing and the importance of proper online measurement and performance
Technical troubleshooting of reporting / performance glitches
Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work
Qualification
Required
Bachelor's degree required - preferably in Marketing, Communications, Economics, Mathematics, or Finance
Minimum 5 years' experience in the relationship marketing field and 3+ years in development of strategy and measurement of results within both the digital, mobile and direct marketing space
1 - 3 years of experience in a quantitative data driven field
Ability to multi-task and develop ideas in a fast-paced, deadline driven environment
Keen knowledge of how a large agency operates is key
Experience interacting with and presenting to clients
Strong quantitative and qualitative skills with proven data interpretation abilities
Good problem solving skills and the ability to work across functional areas
Excellent communication skills, attention to detail, and knowledgeable about user interface issues
Experience in DCM, Google Analytics/Adobe Analytics, and Adwords
Proficient in Excel, Word, and PowerPoint
Familiar with web technologies such as HTML and JS
Experience with syndicated research sources/tools (Nielsen/comScore)
Preferred
Google AdWords Certification
Knowledge of analytics tools including Omniture, HitBox Central, or Web Trends
Experience working on an automotive and/or luxury clients
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Unlimited PTO
Generous paid parental leave
Pet adoption assistance + “pawternity” leave
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
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