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Blank Street · 2 months ago

Retail Marketing Manager | New York City

New York, NY

Full-time

Onsite

Mid Level

$100K/yr - $115K/yr

4+ years exp

Blank Street is on a mission to become the defining food and beverage brand of our generation. They are seeking a Retail Marketing Manager to lead the retail marketing ecosystem, managing store support, merchandising, and new store openings while collaborating with cross-functional teams to deliver exceptional brand experiences.

CoffeeFood and BeverageHospitalityRestaurants

Responsibilities

Always On Retail Support: You’ll serve as the go-to expert for all in-store marketing needs and ensure every location is well-supported with the right branded materials (including menu boards, seasonal collateral, merchandising & more) to deliver a consistent and elevated customer experience

New Store Openings: You’ll own the retail marketing strategy & execution for all new store launches - leading soft and grand opening activations, coordinating all in-store brand elements, and ensuring each new location debuts with impact and excitement from day one

Culture Expertise: You stay tapped into social trends and pop culture, using these insights to shape bold and exciting directions for the brand's marketing strategy

Stakeholder Management: You’ll work with diverse partners simultaneously, including creative design, field leaders, and external agencies, to deliver outstanding and head-turning brand work

Channel Planning: You’ll be responsible for amplifying the Blank Street brand across multiple, intentional customer touch points, including activations, influencers, digital, press and more!

Performance Tracking: You'll collaborate with our analytics and strategy teams to inform and evaluate our marketing KPIs, gathering insights to make each project better than the last

Qualification

Retail marketing experienceProject management skillsFood & beverage experienceData-driven decision makingStakeholder managementCreative thinkingAttention to detailCollaboration skills

Required

4+ years of experience in retail marketing

Hands-On Mindset: You're excited to roll up your sleeves and dive into the details, jumping in wherever needed as much of our retail marketing work is executed in-house

A passion for scrappy problem-solving and getting things done is a must

Creative Brain: A creative who thinks beyond limits to get the best idea

You're not afraid to take initiative or experiment, and you're excited to bring innovative ideas to life

Data-Driven: You approach decisions with perspective rooted in customer insights, business objectives and social trends

Magic in the Details: You have a keen eye for detail, ensuring campaigns are executed to perfection across multiple channels

Strong project management skills are critical

Overall, you're positive, collaborative and bring a can do attitude

A team player who is proactive, able to coordinate multiple projects independently, and thrive in a vibrant, ever-changing environment