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University of Missouri-Kansas City · 5 hours ago

Social Influencer Marketing Strategist - Strategic Marketing and Communications, 82874

Kansas City, MO

Full-time

Onsite

Entry, Mid Level

$53K/yr - $55K/yr

2+ years exp

The University of Missouri-Kansas City is seeking a creative and collaborative marketing strategist to lead a social influencer marketing strategy. This role involves producing engaging student-generated content to support recruitment and retention efforts while ensuring alignment with the university's brand strategy.

E-LearningEducationTraining

H1B Sponsor Likely

Responsibilities

Drive the planning and execution of social influencer marketing tactics

Develop and deliver student generated content that is relevant and engaging to capture the attention of prospective and current students

Produce content in multiple formats including both vertical and horizontal video formats; quickly execute and manage content development in those areas to a high level of quality

Analyze marketing data and results from efforts; make adjustments to tactics as needed

Deliver monthly reports to key marketing personnel and leadership

Build effective relationships with students, campus colleagues and partners to maximize opportunities for collaboration and support

Serve as the brand manager to ensure all work maintains messaging and visual identity consistent with UMKC brand strategy

Effectively provide support and direction for online and digital marketing efforts

Other duties as assigned

Qualification

Social media strategyContent productionBrand managementCRM knowledgeDigital marketingAP style understandingMicrosoft Office proficiencyProject managementCommunication skillsAttention to detailProblem solving

Required

A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred

Passionate, collaborative, highly creative, innovative, out of the box thinker, problem solver

Excellent organizational and project management skills, attention to detail and ability to meet deadlines and respond with urgency to new ideas and initiatives

Demonstrate the ability to work with a wide variety of people, build positive relationships and provide consistent communication

Fluent in social media with experience in brand and marketing strategy

Knowledge of CRM and digital strategies is a must

3 - 5 years of experience is preferred

Understanding of AP style and proficient in Microsoft Office

Proven track record of producing high quality digital media content

Ability to proactively identify communications and marketing opportunities and develop supporting creative

Benefits

Medical, dental and vision plans

Retirement

Paid time off

Short- and long-term disability

Paid parental leave

Paid caregiver leave

Educational fee discounts for all four UM System campuses

Company

University of Missouri-Kansas City

Glassdoor4.1

UMKC, Kansas City’s only R1 public research university, is part of the University of Missouri System.

Founded in 1929

Kansas City, Missouri, USA

1001-5000 employees

http://www.umkc.edu/

H1B Sponsorship

University of Missouri-Kansas City has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (32)

2024 (29)

2023 (25)

2022 (23)

2021 (11)

2020 (9)

Funding

Current Stage

Late Stage

Total Funding

$3.4M

Key Investors

US Department of Commerce, Economic Development AdministationMissouri Department of Economic DevelopmentNational Institute of Standards and Technology

2023-11-09Grant· $2M

2023-04-20Grant· $0.15M

2022-09-20Grant· $0.5M