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Equity Methods · 1 month ago

Social and Digital Content Marketer

Scottsdale, AZ

Full-time

Hybrid

Mid Level

3+ years exp

Equity Methods is a finance, accounting, and human capital consulting firm that integrates technology and expertise to create client impact. They are seeking a Social and Digital Content Marketer to develop and manage digital marketing strategies, create engaging content, and analyze campaign performance across various platforms.

ConsultingFinanceFinancial Services

Growth Opportunities

Responsibilities

Conceptualize. Develop, implement, and manage comprehensive social media and digital marketing strategies aligned with our business objectives across LinkedIn, Instagram, and other platforms

Develop. Create (directly or via collaboration) clever, engaging, platform-specific content (text, image, video, interactive) that reflects who we are and what we offer to our B2B and prospective employee audiences. Manage a social media content calendar and ensure timely and consistent posting

Post and Follow Up. Plan, execute, and optimize social media campaigns for LinkedIn, Instagram, and other channels. Manage ongoing organic digital visibility and occasional advertising to maximize ROI. Respond positively to our followers and foster a professional brand image online

Cover Home Base. Work collaboratively with the team to capture ideas and drive broader content, distribution, and website initiatives forward. Ensure that our ideas and materials have high visibility and deep resonance. Pitch in with offline projects where needed. Ensure that the online and offline worlds are seamlessly bridged

Check What’s Working. Track, analyze, and report on key performance indicators (KPIs) for all social media and digital marketing campaigns. Utilize analytics tools (e.g., Google Analytics, platform-specific analytics) to provide actionable insights, identify trends, and optimize performance

Make Us Findable. Implement SEO best practices to improve organic search rankings and website traffic. Use SEM campaign management and optimization where needed. Gate private items. Design with relationship initiation in mind, where appropriate

Keep Us Fresh. Draw from a reservoir of cultural capital to bring inspiration from unlikely places. Stay on top of trends, emerging technologies, new platform features, and competitor activities to ensure we’re staying relevant. Proactively recommend and implement innovative approaches

Be Helpful and Resourceful. Use time, financial and other resources in a high-impact way. Work effectively and respectfully with our designers, consulting team members, and other personnel

Qualification

Digital marketingSocial media managementContent creationMarketing analyticsSEO/SEMEmail marketing automationProject managementMS OfficeContent management systemsCommunication skillsCreative thinkingCollaboration

Required

A bachelor's degree or higher in a relevant subject, or equivalent experience and skill

Minimum of 3-5 years of professional experience in a social media and digital marketing communications role with a significant writing component

Proven track record of developing and executing successful digital marketing campaigns that drive measurable results

Experience with email marketing automation (e.g., Mailchimp, Hubspot), CRM systems (e.g., Salesforce), and social media management tools (e.g., Later)

Hands-on experience with a minimum of two major social media platforms (Instagram, TikTok, Facebook, X, LinkedIn, YouTube). Some exposure to Google Ads and at least one social advertising platform

Proficiency in marketing analytics tools (e.g., Google Analytics) and experience with A/B testing

Excellent written and verbal communication skills with a special knack for identifying an intriguing plotline and/or highlighting what others would find useful

Experience digesting technical material and making it easy to understand

Strong analytical and problem-solving skills with the ability to translate data into actionable insights

Superior project management, organization, and prioritization. Able to drive multiple projects simultaneously to a close

Creative thinker with exquisite taste and an excellent sense of humor

Ability to work independently or collaboratively with a high degree of initiative. The kind of person who smart, nice, proactive colleagues seek out

Knowledge of SEO/SEM principles and best practices

Proficiency in MS Office Suite (Word, Excel, PowerPoint)

Experience with content creation tools (e.g., Canva, Adobe Creative Suite). Discernment in when to use images and when to use words

Familiarity with content management systems (CMS) like WordPress

Efficiency with capturing usable photos and video with consumer-grade devices