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Spring Health · 6 hours ago

D2C Content & Social Lead

NYC Metro Area

Full-time

Hybrid

Senior Level, Lead/Staff

$147K/yr - $184K/yr

8+ years exp

Spring Health is on a mission to revolutionize mental healthcare by removing barriers to access. The D2C Content & Social Lead will drive storytelling and engagement across digital channels, overseeing content strategy and production to attract and convert audiences seeking mental health support.

Artificial Intelligence (AI)Health CareMental HealthmHealthWellness

Responsibilities

Own and execute the D2C content strategy across formats (written, video, social, and newsletter) to attract and convert high-intent audiences

Oversee all on-site D2C content production, including blogs, landing pages, and resource guides to drive organic traffic and booked appointments

Write, assign, and edit up to 10 pieces of content per week, maintaining high standards of accuracy, empathy, and engagement. Collaborate with mental health professionals to ensure content is clinically sound and approachable

Lead D2C social strategy across Instagram, Facebook, TikTok, and YouTube—growing our presence, engagement, and community. Ideate, create, and post original social content (including short-form video, graphics, and captions) designed to educate, inspire, and convert

Develop and manage a cross-channel content calendar, working with in-house and freelance creators to test new formats and optimize based on engagement metrics and audience feedback

Collaborate with the Social Media Lead to identify and act on social trends and cultural moments that position the brand as a relatable, accessible voice in the mental health space

Pitch, script, and execute original video content, both short-form (for social) and long-form (for YouTube or the site)

Drive SEO and GEO best practices for all D2C content to enhance discoverability, brand visibility, and qualified traffic from search and LLMs. Collaborate with growth and product teams to refine landing page performance and search intent targeting

Track and analyze content performance metrics (traffic, engagement, conversion rates, time on page, etc.) to optimize strategy, constantly testing new formats and approaches

Qualification

Content marketingSEOSocial media strategyVideo content creationAudience developmentData analysisMental health knowledgeAI tools proficiencyCanva proficiencyCreative instincts

Required

8+ years of experience in content marketing, editorial, or audience development; preferably in the mental health, wellness, or healthcare space

Proven success in D2C content and social strategy that converts followers and readers into users

Expertise in SEO and GEO, including keyword strategy, on-page optimization, and the best-in-class tools we should be using for competitive intel and performance analytics

Exceptional writing and editing skills, with a portfolio of engaging, empathetic, and high-performing consumer content

Experience ideating and scripting short- and long-form video content across platforms

Proficiency in Canva or similar tools for social content design

Strong creative instincts and understanding of social-first storytelling across visual and video formats

Comfortable using AI tools to support content development processes

Comfortable analyzing content data and using insights to inform strategy

Deep understanding of social and audience development for consumer-facing brands

Passion for improving access to mental health resources and reducing stigma through thoughtful content

Benefits

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.