Xenon Pharmaceuticals Inc. · 5 days ago
Senior Director, US HCP Marketing
Boston, MA
Full-time
Hybrid
Director/Executive
$282K/yr - $305K/yr
12+ years expXenon Pharmaceuticals Inc. is a neuroscience-focused biopharmaceutical company dedicated to drug discovery and commercialization of therapeutics. The Senior Director, US HCP Marketing will play a critical role in preparing and delivering the launch of azetukalner, leading marketing strategies and building a high-performing team to achieve business goals in the epilepsy market.
BiopharmaBiotechnologyGeneticsHealth CareMedicalPharmaceutical
Responsibilities
Shape azetukalner brand and US launch strategy in collaboration with VP, Marketing and cross-functional partners
Lead development of brand positioning, and development of HCP-focused disease state and brand strategic narratives, core messages and campaigns
Collaborate with Patient Marketing to ensure consistency in positioning and messaging strategy
Partner with customer-facing and market access teams to ensure an outstanding customer experience aligned with brand vision and strategy
Partner with Commercial Business Insights to shape a competitive intelligence, analytics and market research plan to build, refine and measure strategy, including competitive monitoring, HCP targeting and segmentation, positioning research, customer segment profiles and deep dives, campaign and messaging research, ATU and performance dashboards
Partner with Commercial Business Insights and customer-facing leads to develop and refine HCP targeting and segmentation
Lead other brand development and strategy as may be assigned from time to time
Lead development and oversee execution of the HCP promotional plan to achieve brand/launch strategy and goals, including personal and non-personal tactics, with strong focus on identifying, testing and integrating innovative approaches to reach and engage target customers
Collaborate closely with field sales team including sales leadership, sales training & field representatives, to ensure execution of marketing strategies and tactics
Define KPIs and measure ROI across promotional initiatives to optimize performance and inform promotional strategy
Maintain strong relationships and connectivity with cross-functional Medical, Market Access, Corporate Affairs and customer-facing leaders to formulate brand and launch strategy
Oversee interactions with opinion leaders, lead advisory boards, and oversee speaker bureaus and congress planning
Collaborate within Launch Readiness team and workstream to advance Commercial readiness
Select and manage agency partners (creative, media) and other external vendors and manage marketing budgets to effectively and efficiently deliver strategy and tactics
Build, mentor, and manage a high-performing HCP marketing team covering all aspects of brand/launch strategy and HCP promotion and engagement
Foster a culture of collaboration, creativity/innovation, accountability, and performance, aligned to our corporate values
Develop and propose short- and long-term objectives for the function in accordance with overall Company strategies and plans
Plan and manage budget proposals and approved budgets in accordance with the Company’s strategic and operating plans and Finance policies
Recruit, lead, direct, develop, coach and evaluate direct reports, if any, in accordance with the Company’s Human Resource policies and practices
Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any
Some international travel may be required
Other duties as assigned
Qualification
Required
Bachelor's degree required
12+ years of experience in the biopharmaceutical industry in marketing and adjacent functions
Significant experience in US HCP marketing, engagement and communications
Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across cross-functional teams
Extraordinary skills in critical thinking include observation, analysis, being able to succinctly articulate a problem, and identify a data-driven solution[s]
Ability to conduct investigative analyses for a given issue and lead a team to developing a solution/conclusion in an efficient and effective manner
Well-developed ability to synthesize complex or copious information into the critical few takeaways, or important messages
Outstanding project and budget management skills and track record for managing multiple vendors, marketing partners and agency partners, including effective resource allocation and fiscal management
Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
Demonstrated success in partnering with key cross-functional partners, including Medical Affairs, Market Access, Sales, Product Support, Compliance, and Promotional Regulatory Affairs organizations
Experience building teams, as well as leading and developing direct and matrixed teams to drive high-impact output
Ability to travel up to 25%
Excellent professional presence, interpersonal, oral, written and presentation skills
Preferred
Advanced science degree and/or MBA preferred
US large category launch and epilepsy/neurology experience highly preferred
Sales Experience a plus – either at the representative or line manager level
Benefits
Medical
Dental
Vision
Short-& long-term disability
Accidental death & dismemberment
Life insurance programs
Employee Assistance Program
Travel insurance
Retirement savings programs with company matching contributions
Vacation
Personal days
Sick days
End-of-year company shutdown
Training, Learning & Development program
Tuition Assistance program for advanced degrees
Company
Xenon Pharmaceuticals Inc.
Xenon Pharmaceuticals is a neuroscience-focused biopharmaceutical company dedicated to drug discovery, clinical development, and commercialization of life-changing therapeutics for patients in need.
201-500 employees
H1B Sponsorship
Xenon Pharmaceuticals Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (2)
Funding
Current Stage
Public CompanyTotal Funding
$1.29BKey Investors
Neurocrine Biosciences
2023-11-29Post Ipo Equity· $300M
2022-06-22Post Ipo Equity· $287.5M
2021-10-05Post Ipo Equity· $345M
Leadership Team
Ian Mortimer
President & CEO
Tucker Kelly
Chief Financial Officer
Recent News
2026-01-13
2025-12-05
2025-11-25
Company data provided by crunchbase