Apply on Employer Site

SHRM · 2 weeks ago

Lead Designer, Content Creative Team

Alexandria, VA

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $115K/yr

5+ years exp

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. The Lead Designer will be responsible for conceptualizing and producing high-quality visual assets across various channels while ensuring a cohesive brand identity and innovative storytelling.

EmploymentHuman ResourcesLegalRecruiting

Growth Opportunities

No H1B

Responsibilities

Concept, design and produce high-quality visual assets across digital, print and social channels, and provide creative assets and design direction for videos – ensuring consistent application of brand identity and tone

Create adaptable design templates that allow content to be modular and easily repurposed by the broader marketing team

Collaborate with producers, video creators, and modular content teams to translate research and data insights into visual storytelling

Develop graphics, infographics, and presentation visuals that simplify complex ideas for executive, HR, and public audiences

Design short-form motion graphics, animated explainers, and social motion templates optimized for engagement

Collaborate with the Video Creator & Producer to integrate animated overlays, transitions, and typographic motion for video storytelling

Experiment with multimodal design formats — AR, generative visuals, interactive presentations, and AI-generated imagery — to elevate content experience

Prototype and test new visual formats for emerging platforms (YouTube Shorts, LinkedIn carousels, Maglr or other digital publication formats, interactive PDFs, immersive event screens)

Integrate generative AI tools (e.g., iStock, Shutterstock, Midjourney, DALL·E, Firefly, Runway, Leonardo.ai) into design workflows for ideation, mood boards, and asset generation

Maintain and evolve the visual identity to ensure it reflects brand evolution and campaign needs

Ensure accessibility, inclusivity, and clarity in all visual design work

Review branding suggestions and provide feedback, as presented by SHRM Agency of Record and other vendors

Collaborate cross-functionally with the Modular Content and Producer pillars to maintain consistency across every content touchpoint

Build creative templates, toolkits, and modular assets for the broader content and communications teams to use

Qualification

Adobe Creative SuiteGenerative design toolsCross-format designMotion graphicsAccessibility standardsConceptual thinkingCuriosityCollaboration

Required

5–7+ years of professional design experience across digital, motion, and brand storytelling

Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects), Figma, and generative design tools (Firefly, Google, iStock, Shutterstock, Midjourney, Runway, etc.)

Portfolio demonstrating cross-format design — static, motion, data visualization, and experiential work

Strong conceptual thinker with the ability to turn abstract ideas into tangible visuals that inspire and inform

Understanding of accessibility standards, responsive design, and digital platform specs

Experience collaborating in cross-functional, fast-paced marketing environments

Curiosity and technical fluency to continuously explore emerging creative technologies