Tempur Sealy International · 2 months ago
Brand Content Specialist
Lexington, KY, 40511-1386, United States
Full-time
Onsite
Mid Level
$50K/yr - $71K/yrTempur Sealy International is a leading company in the mattress and bedding industry, and they are seeking a Brand Content Specialist to join their Brand Activation team. This role will be responsible for managing the development and execution of marketing communications and advertising content, ensuring alignment with brand objectives and timelines.
Home Decor
Responsibilities
Works cross-functionally to develop content that supports brand plans and strategies, aligns to brand activation team objectives and aligns to media plans
Manages advertising content development and execution primarily from agency briefing through final approval and on-time delivery to media team
Provides clear, timely and actionable feedback to external agencies developing content
Together with external agency, manages creative development and production timelines, ensuring internal adherence to timelines and mitigates risk appropriately
Works with cross functional stakeholders, such as Brand Management, Retail and Customer Marketing, PR, etc., ensuring briefing and content output aligns to their goals and objectives, and troubleshoots or adapts as needed
Leads multiple projects simultaneously, driving brand integration and message consistency across consumer touch points
Partners cross-functionally with Brand Management, Product Communications, Retail Marketing, Legal, direct-to-consumer, and other stakeholders to ensure accuracy in communications to keep them informed of Brand Activation-led messaging, such as awards and accolades
Facilitates legal approval process for advertising content, awards and accolades and communicates claims cross functionally
Conducts competitive audits, and monitors competitive advertising activity
Leads monthly internal communications of Brand Activation and PR efforts
Supports team internal reporting preparation, post promotion and QBRs, and other shareouts as needed
Supports the monthly, quarterly and yearly budget and planning processes
Other duties as assigned
Qualification
Required
Key executional role on the Brand Activation team to drive demand and interest for TSI brands
Responsible for supporting briefing, directing creative resources, and project-managing marketing communications and advertising content
Assist in defining objectives and success metrics
Manage agencies and establish timelines
Present in-progress and finished work to key stakeholders
Ensure flawless execution in accordance with brand and claims guidelines
Excel at working in a fast-paced environment while managing multiple deadline-driven projects simultaneously
Collaborative role that adds value by ensuring Tempur Sealy brands win through integrated marketing and advertising
Works cross-functionally to develop content that supports brand plans and strategies
Aligns to brand activation team objectives and media plans
Manages advertising content development and execution from agency briefing through final approval
Provides clear, timely and actionable feedback to external agencies developing content
Manages creative development and production timelines with external agency
Ensures internal adherence to timelines and mitigates risk appropriately
Works with cross-functional stakeholders to ensure briefing and content output aligns to their goals and objectives
Troubleshoots or adapts as needed
Leads multiple projects simultaneously, driving brand integration and message consistency
Partners cross-functionally with various stakeholders to ensure accuracy in communications
Facilitates legal approval process for advertising content
Conducts competitive audits and monitors competitive advertising activity
Leads monthly internal communications of Brand Activation and PR efforts
Supports team internal reporting preparation, post promotion and QBRs
Supports the monthly, quarterly and yearly budget and planning processes
Company
Tempur Sealy International
Iconic brands. Storied history. Industry-leading innovation. Tempur Sealy International, Inc. is the world's largest bedding provider.
Founded in 1846
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.25B2025-05-12Post Ipo Secondary· $0.15M
2024-10-04Post Ipo Debt· $1.6B
2023-10-11Post Ipo Debt· $1.65B
Leadership Team
Bhaskar Rao
EVP & CFO
B. Micki Thomas, PHR
HR Business Partner
Recent News
Furniture News
2025-12-03
2025-12-02
2025-12-01
Company data provided by crunchbase