Figma · 21 hours ago
Manager, SEO
United States
Full-time
Remote
Senior Level, Lead/Staff
$164K/yr - $288K/yr
8+ years expFigma is a company on a mission to make design accessible to all, and they are seeking a Manager, SEO to lead their global search and discoverability strategy. This role involves driving organic growth through technical, content, and off-page SEO initiatives while collaborating with various teams to enhance Figma's online presence.
CollaborationDeveloper ToolsSoftwareUX DesignWeb AppsWeb DesignWeb Development
Responsibilities
Lead Figma’s global SEO strategy across technical, content, and off-page initiatives to drive organic growth and acquisition and partner with Product, Content, and Web Engineering teams to ensure model-friendly, semantically rich content and markup
Expand visibility beyond Google by optimizing for AI search and large language models like ChatGPT, Gemini, and Perplexity
Build scalable, programmatic SEO systems that grow organic reach and strengthen topical authority across key user journeys
Advance Figma’s technical SEO foundation with improvements to site architecture, Core Web Vitals, crawl efficiency, and structured data
Develop strategies to increase Figma’s inclusion and accuracy in AI-generated answers through better citations and content optimization
Foster a culture of experimentation through A/B testing, user intent validation, and conversion optimization
Hire, mentor, and collaborate across teams to embed SEO and AI visibility best practices throughout Figma’s content ecosystem
Qualification
Required
8+ years of SEO and organic growth experience, with at least 3+ years managing a team
Proven track record driving large-scale organic acquisition across traditional search and emerging AI/LLM discovery channels
Deep technical and international SEO expertise, including site architecture, Core Web Vitals, schema, localization, and hreflang strategy
Strong analytical and leadership skills, able to interpret complex data, align cross-functional teams, and drive measurable outcomes
Curious, experimental mindset, comfortable innovating in AI-driven discovery, conversational search, and model optimization
Preferred
Global B2B SaaS or tech experience
Experience in building and scaling AI LMM channels
Recognized as an industry leader in SEO
Benefits
Health, dental & vision
Retirement with company contribution
Parental leave & reproductive or family planning support
Mental health & wellness benefits
Generous PTO
Company recharge days
A learning & development stipend
A work from home stipend
Cell phone reimbursement
Sales incentive pay for most sales roles
An annual bonus plan for eligible non-sales roles
Company
Figma
Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform.
1001-5000 employees
H1B Sponsorship
Figma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (27)
2023 (32)
2022 (35)
2021 (16)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.45BKey Investors
Durable Capital PartnersAndreessen HorowitzSequoia Capital
2025-12-08Post Ipo Equity
2025-07-31IPO
2024-07-17Secondary Market· $700M
Leadership Team
Dylan Field
CEO & Co-founder
Evan Wallace
Co-Founder
Recent News
Analytics Insight: Latest AI, Crypto, Tech News & Analysis
2026-01-20
2026-01-20
Company data provided by crunchbase