Keller Williams Realty Phoenix · 2 months ago
Marketing Pro - Marketing Campaign + Social Media Management
Keller Williams Realty Phoenix is a dynamic property management company dedicated to exceptional service and innovation. The Director of Marketing will be responsible for creating and executing strategic marketing campaigns to drive growth and enhance the company's presence in the community.
Property ManagementReal EstateResidential
Responsibilities
Utilizing our existing systems, develop and implement a comprehensive marketing calendar across email, phone, text, and social media channels to engage real estate agents and prospective landlords
Track all leads, interactions, and conversions in our CRM (GoHighLevel) to maintain a clear pipeline and monitor referral sources
Actively network with real estate agents to encourage referrals of property management clients to our company
Engage prospective landlords through targeted outreach (calls, texts, emails) to convert them into clients
Attend industry networking events to build relationships and promote our services
Monitor and participate in relevant Facebook groups to generate leads and increase brand visibility
Analyze campaign performance and adjust strategies to maximize results
Qualification
Required
Not afraid to pick up the phone and be VERY comfortable cold calling and making outbound contact with prospective referral sources and clients
Proficient in Microsoft Office (Word, Excel, PowerPoint) and Google Apps (Email/Calendar)
Experience with CRM systems (GoHighLevel preferred) for lead tracking and pipeline management
Reliable transportation as driving throughout the valley to various properties will be required
Exceptional interpersonal and communication skills, with a charismatic and persuasive demeanor over the phone and in person
Strong organizational and project management skills, with the ability to manage multiple deadlines in a fast-paced environment
High energy, self-motivated, and results-driven with a 'can-do' attitude
Ability to make quick, confident decisions and work independently once trained
Wants to win
Able to follow systems and processes and improve them, where needed
Doesn't hate having difficult conversations - you need to be confident
Excellent Attendance Record
Ability to obtain a real estate license
Preferred
Social Media Management
Manage and grow social media channels (e.g., Facebook, Instagram, LinkedIn) with daily content aligned with the marketing calendar
Create and manage targeted Facebook ads for niche landing pages to attract real estate agents and landlords
Post engaging content on social media platforms and blog sites to enhance brand awareness
Develop mini Facebook ad campaigns to drive lead generation
Graphic Design
Design company-branded print marketing collateral (e.g., flyers, brochures) for campaigns and networking events
Create digital marketing content for social media, email campaigns, and websites
Draft and distribute a monthly e-newsletter to engage prospects and clients
Website Development and Enhancement
Use WordPress to add and edit website pages, including landing pages for marketing campaigns
Fix content errors and optimize existing website content for SEO and user engagement
Write compelling 'blurbs' and set up shortcodes for landing pages to drive conversions
Benefits
Opportunity for career advancement within our growing organization.
Supportive, entrepreneurial work environment focused on success and professional growth.
Company
Keller Williams Realty Phoenix
Keller Williams Realty Phoenix is a real estate platform that helps to sell and buy luxury homes and residential properties.